Subscribe to Active E-news

A History of Active Education Presentations

2007 Sessions
  • Presenter at FIA Independent Owners Conference, Birmingham, UK
  • Presenter at Fitpro Conference, Birmingham, UK
  • Presenter FitBiz, New Zealand
  • Presenter Bioritmo, Sau Paulo, Brazil
  • Presenter at Fitpro Conference, Birmingham, UK
  • Trainer Exodus Fitness, Wellington, NZ
  • Presenter at the International Health Racquet Sports Association Annual Conference, San Francisco, USA.
  • Facilitator at the Business Summit at Filex 2007, Sydney Australia
  • Presenter and assessor of the Golden Steps to Successful Club Management at Filex 2007, Sydney Australia
  • Presenter and assessor of Certificate IV Fitness Business Module, AIF, Sydney Australia
  • Facilitator of the Australian Fitness Round Table Program, Australia
  • Presenter and assessor of Elite Personal Training, Sydney Australia
2008 Sessions
  • Presenter at the International Health Racquet Sports Association Asia Pacific Conference, Shanghai, China
  • Presenter at Fitpro Conference, Birmingham, UK
  • Presenter at the International Health Racquet Sports Association Annual Conference, San Diego, USA.
  • Facilitator at the Business Summit at Filex 2008, Sydney Australia
  • Presenter and assessor of the Golden Steps to Successful Club Management at Filex 2008, Sydney Australia
  • Facilitator of the Australian Fitness Round Table Program, Australia
  • Presenter and assessor of Certificate IV Fitness Business Module, AIF, Sydney Australia
  • Presenter and assessor of Elite Personal Training, Sydney Australia
2009 Sessions
  • Presenter at the International Health Racquet Sports Association Club Management Program, India
  • Presenter at the International Health Racquet Sports Association Annual Conference, USA.
  • Facilitator at the Business Summit at Filex, Sydney Australia
  • Presenter and assessor of the Golden Steps to Successful Club Management at Filex, Australia
  • Presenter for BizGrow, New Zealand
  • Facilitator of the Australian Fitness Round Table Program, Australia
  • Presenter and assessor of Certificate IV Australian Institute of Fitness, Australia
2010 Sessions
  • Presenter at the International Health Racquet Sports Association Annual Conference, USA.
  • Facilitator at the Business Summit at Filex, Australia
  • Presenter for FitnessBiz, Australia
  • Presenter and assessor of the Managing a Fitness Business for Profit at Filex, Australia
  • Facilitator of the Australian Fitness Round Table Program, Australia
  • Presenter and assessor of Certificate IV Australian Institute of Fitness, Australia

Active Fans...

"Justin’s seminar was not only extremely up to date and informative, but best of all, it gave me proven successful marketing ideas I could immediately implement in my health club. Justin shared all of his marketing ideas, what worked and what didn’t and most graciously emailed them.  I left his seminar eager to try some new techniques.  Best of all, Justin is able to blend his unique sense of humor into his seminar, making it entertaining, as well as educational."  
Felicia Gaglio
Sportsplex, Stamford CT

"Justin Tamsett/Active Management delivers not only solid ideas and a variety of them. He knows how to capture not only client interest and how to deliver sales, but how to make you say to yourself, 'I wish I’d thought of that!'"
Michelle Mizow
General Manager of Deer Lake

Few people have had as much experience or know how to deliver such a variety of presentations specifically relating to running and working in health clubs. And Justin does it with dynamic flair that has audiences asking for more! Here is a list of health club topics for your staff training day or at your next conference. Click on a category below to view available presentations:

Management Training Day

One of Filex’s most popular sessions since 2001, this session is about developing you a fitness business manager and a leader. It is an ideal session to attend as a new owner or manager, an aspiring manager or an owner or manager who needs focussing on the basics of club operations and management. As the competition in our industry increases, business acumen increases in importance and you will learn:
The 6 Keys to Running a Successful Fitness Business [6 hours]

Managing Key Numbers in Your Business. You will walk away with a list of key numbers for your business and what industry averages are for each number. Plus more importantly how to manage them to improve them.

Where Does Customer Service Lay in Business Success? One of the key aspects to differentiating your business in service. It is cheaper to introduce than new equipment and can be more powerful than any promotion. Learn what you need to do create magical experiences for your customers when they walk through the door.

Champion Staff: Finding & Developing Them. This session will share ideas on how to find quality staff, interview them and develop them to be champions of your company. This is an essential human resource session to grow your business success with your people.

Designing & See Marketing Pieces that Produce Profit. This educational session will share key strategies to increase response rate from your marketing and then see examples that you can replicate in your business.

Once You Have Them, Keep Them Longer. The challenge for the industry has always been retention. In this session you will walk away with tools and ideas on how to keep your members longer by creating fun for them.

Being a Level 5 Leader. Your Team will respond to you and your vision. This session will share leadership secrets that will enable your Team to fall in behind you follow you into battle.

This full day workshop will provide you so many ideas, tools and strategies that as managers and owners you will be energised to act. And in 12 months your business will be stronger and more profitable. TOP^

Customer Service Topics

Customer Service is the Key [90 minutes]

The only way to differentiate yourself from any other fitness business is service. We all have the same equipment but the way we meet, greet, communicate and farewell our members on a daily basis will improve our retention. Learn the importance of customer service and the financial implications of superior service. Look at other industries and see what we can learn from them. Most importantly you will see that just through improved customer service, you can change your retention and sales figures. Finally, practice some challenging opportunities that occur in clubs every day! This will give you the tools to be prepared in order to give that superior service. TOP^

Financials

Managing Your Business by Numbers [60 minutes]

During this session you will learn the key performance indicators (KPI’s) for successful club management. You will receive a list of KPI’s of each department within your club, benchmarks of what they should be and a fantastic method for recording them. This session is ideally suited to a new manger or owner or a more experienced one who wants to be able to improve the performance of their clubs. TOP^

Marketing

Marketing that Produces Profit [90 minutes]

This session combines traditional theory of marketing and 20 years practical experience of marketing health clubs. You will learn the fears of joining a health club, what people want they join a health club and how to put this in your marketing pieces. The key is then to have consistency in your marketing, so that the consumer recognises your brand. Learn how to put your 12 month marketing plan together to get results and brand recognition in your community.

Guerilla Marketing [90 minutes]

Establish yourself in the community as the expert in health and fitness. Attack your competitors with aggressive positioning in the market place. And add a new dimension to your staff’s job by including community outreach. Together you can improve your sales and retention by using guerilla marketing. This session will give you tactics and ideas to develop an assault on your community with marketing.

“I Know I Should But”...
Powerful Promotions for the Borderline Bunch [60 minutes]

If you could increase your sales leads by 10% it would have a profound effect on your profitability. Given that the regular exercise bunnies i.e. the market we've already got, are circulating from club to club in search of the best deal, the real challenge for the industry world-wide is to attract the Borderline Bunch - the massive market of people who, according to just about every survey that's ever been conducted, say that they know they should be exercising but still don't. Aussie marketing magician Justin Tamsett shares a hat-full of ideas on how to fill the sales pipeline with practical low-cost, high-value promotional ideas that are designed to target the people who should join your facility but never quite get round to it.

21.5 Marketing Strategies That Produce Profit [90 minutes]

If the number of sales leads in a fitness business could be increased by 10%, it would have a profound effect on their profitability. This session features ideas on how to fill the sales pipeline with practical low cost, high value promotional ideas that are designed to target the people who should join a fitness facility but just have not gone around to it –yet! You will learn the 9 truths to marketing and then 21.5 real promotions you can run in your fitness business. TOP^

Sales

8 Steps to Get Someone Started on a Membership [6 hours]

Just a like a baseball player must go around all the bases to score a home run, a fitness professional needs to go through these critical 8 steps to get some one started on a membership or a personal training package. You will discover the key to success in the ‘sales process’ is the needs analysis but also then the power you have when you use this information correctly. You will receive scripts for many components of the process, which you can use immediately. TOP^

Your Express Membership Sales Tools [90 minutes]

This fast paced session is designed to give you the key components of getting someone started on a membership in your Club. Using aspects of neuro-linguistic programming and years of experience, the Aussie sales dynamo Justin will change your business for ever. Learn the key questions to ask in an incoming call, club tour and price presentation that will guarantee you close sales! You will walk away with scripts that you can use the very next day and then you can watch sales and income sore!

The Life Line To Your Business – The Incoming Call [60 minutes]

In 16 years of owning a health club, I found 76% of all enquiries come from someone ringing the club and 68% of all new sales started with them ringing the club. If you cannot handle the incoming call with skill and aplomb, you are wasting your marketing dollar. In this session learn the 6 non-negotiable aspects of taking an enquiry and how to ensure that your Team are delivering. Feedback is critical to improve performance, so you will leave with a plan to provide feedback and enhanced results. TOP^

Retention

31.5 Retention Strategies [90 minutes]

Remember the basics? We all forget them and often need a reminder! This fast paced session will remind you of successful customer service strategies guaranteed to boost your retention. You will receive practical examples of the strategies and a plan of how and when to use them. You will leave this session with a tool box of strategies that you can put into the place the very next day and see the benefits immediately.

Skin to Skin Contact Generates Profit & Retention [90 minutes]

You will gain the tools to generate maximum profit and retention in the first 90 days of membership and beyond. You will learn why you need to ‘eye-ball’ your new members and not rely on technology. You will receive marketing material and scripts of strategies that have worked and not worked. You will have enough ideas on developing personal relationships so that your business on Monday will increase in it’s worth.

Stay Just a Little Bit Longer: Increasing the Average Membership Lifetime [60 minutes]

After years of talking about it, the fitness industry has still not fixed its member retention issues. The fact is, right now at least, there is no magic bullet for our attrition ills but there are things that you can do - particularly around programming - that will make will make an incremental difference to the average lifetime of your members - and an incremental difference, like an extra month, will have a significant impact on your profitability. In this practical, informative session, Australian livewire Justin Tamsett will explore what makes an exercise adherence programme entertaining and exciting. You will discover the key components of a winning programme and, most importantly, you will receive templates of programmes that work. The bonus ball is that you will have happy, engaged instructors who enjoy their work and you know what happens to your members when your staff is happy ... TOP^

Programming

Putting the FUN into Exercise Adherence! [90 minutes]

Exercise adherence programs are short term incentive programs to encourage your members and clients to train regularly. This informative session will explore what makes a program entertaining and exciting, so that your members want to participate. You will learn key components of a program and most importantly you will receive templates of programs that work. This session is ideal for anyone who wants to improve their retention in their business. TOP^

Human Resources

Selecting, Developing & Retaining A Champion Team [90 minutes]

The 2007 Ezypay Australian Fitness Industry Survey identified that one of the greatest challenges clubs and personal training businesses face is finding quality staff. But there will be less need to find quality staff if you hire the right people, provide quality professional development and run programs that motivate your team to perform. This idea filled session will share 3 secrets to finding the best people; an interview process to find the ‘real’ person applying; what companies are doing to be employers of choice and 4 motivating programs to challenge and reward your team for performance.

Forming the Ultimate Team of Professionals [90 minutes]

Many believe your people are your greatest asset. For a great business you need to have the right people in the right seats in your bus. Learn an extensive interview process that will increase your chance of employing the right people. You will receive a complete process including: application forms, interview questions and interview format that will increase the odds of selecting the right people. Plus it will help set the culture of your organisation, should your applicants be successful. This session is critical for anyone that employees people.

Firms of Endearment [90 minutes]

The community love to be involved with and a customer of a firm of endearment. People love to work for them. These companies focus on such values as love, joy, authenticity, empathy, and soulfulness and have still seen growth of over 1000% in 10 years. They think of meeting the needs not of the owners, but of their stakeholders, which include employees, suppliers and the community. In this session learn how your business can use the successes of Ebay, Google, Starbucks, and Toyota to increase your profit. To take your business to another level, you cannot afford to miss this session.

What is a HTGB Team [60 minutes]

Your How To Get Better Team is critical to your business, regardless of the size, to the next level. By involving your key Team Members you can make a leap – a leap in productivity and profits. This session will help you determine who should be in your HTGB Team, when you meet, your agenda and the results you can expect. TOP^

Career Guidance

So You Got a Job, What Next? [60 minutes]

This motivating session will show you that getting a job is just the first step in your career. Learn what it takes to be a successful fitness professional – whether that be self-employed or with a someone else. The keys are learning and networking. You will learn how to set a plan for your success, so that you will reap the benefits of this exciting industry! Anyone new to the industry will learn lots from this session or someone who has hot a plateau and needs a kick start! TOP^

Motivational

Good to Great [60 minutes]

Good is the enemy of great and this is the reason why we have so few things that are truly great. At the end of our lives we look back and are happy because we had a good life but we have squandered the opportunity to have had a truly great life because we are content with goodness. We don’t attain great career growth or wealth as we are happy with our good job and good income. In many cases if it is effective and works: “No worries Mate!’ You will walk away from this session with the principles of greatness that will enhance your worth as an instructor, personal trainer, and human being. You will learn the keys to ensuring should you leave your work place or clients that you will leave an unfillable hole - a sign of true greatness!

So You Think You’re a Leader Huh? [60 minutes]

This session will cover what are the key attributes to being a good leader. In deed not a good leader but a great leader. You will walk away with a tool box of ideas, strategies and plans to lead your Team to success.

The Secrets to Goal Setting? [75 minutes]

Whether you have to set goals for your staff, your members, your clients or even yourself this session will give you a 7 point plan for success. There are 3 types of people: Letters; Watchers; and Makers! You will learn in this session how to make this happen in your life through setting goals. Find out why you should set goals and what the difference is in people’s lives who set goals and those who don’t. Most importantly, you will start the process for achieving your own personal goals for the next 90 days! TOP^

Strategy

Shhhh... 9 Secrets to Grow Your Business [60 or 90 minutes]

With only a limited number of seats available, you can be one of the lucky people to learn how to master the secrets of growing your business. Using the template from 100’s of successful CEO’s from Bill Gates to Jack Welch, you will learn the secrets to replace the helter-skelter of business to a disciplined approach – an approach that breads harmony, vision, understanding, leadership and wealth. This session is for the few people who are prepared to be strategic in order to reach their goals. You will leave with the skills to write a one page Strategic Plan!

Blue Ocean Strategies [60 minutes]

If you are looking to the future of your business, get out of the bloody red oceans and find yourself a blue ocean! Unlike ‘red oceans’ which are well explored and crowded with competitors, blue oceans represent untapped market space. Differentiate yourself with a new business model and this session will explain what you need to do. It is a great strategic with excellent examples of what you can do that will innovate your business in the fitness industry.

The Experience Economy is Alive & Kicking – are you? [60 minutes]

What would you do differently in your business, if people first had to pay for admission? Would you be still be in business if there was a $5 entrance fee into your club or studio? In 1999, Joseph Pine and James Gilmore’s book ‘The Experience Economy’ catapulted onto the Best Seller list. Ten years down the track, the philosophies they shared have never been relevant for the fitness industry. An experience occurs when a clubs intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. Commodities are fungible, goods tangible, services intangible, and experiences memorable. And what are you doing to create these experiences. In this strategic session you will walk with ideas that will differentiate yourself from your competitor. You will look at what you do when a member walks through your door with new enthusiasm and motivation.

What Does a National Hardware Chain and an
Independent Fitness Business Have in Common? [90 minutes]

This action packed session will look at the success story of Bunnings Warehouse and see what lessons we can get for our business. You will learn new tools for employing and training staff. How do they ensure that all their staff have a commitment to the culture of the organisation and learn how we can replicate in our small business. As one of Australia’s leading retail outlets, there are 100’s of tips and tools that you will learn to manage your business and increase your profit. You will leave this session with a tool box of ideas! TOP^
 
MarketMyClub.com