Did you realise that Apple have a team of people scouring newspapers and the on-line world seeing how people give their product away – which they don’t really like! In fact, while they realise the power of their product and their brand, they prefer their products not to be given away as it ‘cheapens’ their product.
If you’re looking to use Apple product in your promotions, this page will provide you with all the information you need in purchasing and promoting: http://www.apple.com/au/promotions/
Top 5: PT Business Tips on Cash Flow from Chantal
Last month in our PT Webinar, Simon & Dan from Ezypay share the following cash flow tips:
Creating projections/forecasts is easier when you have 6 months worth of data to work from.
Keep track of your client records and keep track of what your average client rate is.
80% or more of your payments should be a ‘recurring payment’ (rather than Lump Sum).
A sale is not a sale until cash is collected.
Action: Be upfront with your clients - ask for what you want.
Find someone to do it for you (collections and accounting).
Don’t manage from the bank balance.
Know what you expect to have in the next 6-12 months.
Cash flow problems don’t just happen.
You must have cash flow projections.
Take care of your customers so they keep giving you money.
Your Facebook Page Influences Potential Members
This month I received a great report from e-Marketer.com and it shared that the April 2011 “S-Net: The Impact of Social Media” study by ROI Research found that 60% of US social network users were at least somewhat likely to take action when a friend posted something about a product, service, company or brand on a social media site.
On Facebook, 53% of respondents said the top activities would be purchasing the brand or company’s product and recommending the company or product. For Twitter, the top activities were talking about the company or product (61%), recommending the company or product (59%) and purchasing the brand or company’s product (58%).
Fans or followers of a brand are influenced by what they see from these company accounts, but they are also influenced by what their friends say about brands or companies that they don’t necessarily follow. It’s another area for marketers to focus on—the reach they have and how their brand fans may influence their own friends and followers.
To find out more about a return on investment for your social media presence, come to FitnessBiz 2011.
Does Your Website Match What Consumers Want?
I love checklists that other people have done the work to establish. Here are 10 suggestions on what are non-negotiable aspects of your website:
Competitive product prices.
Well-designed product representation.
Good product selection.
Reliable shipping and handling.
On time delivery.
Easy ordering.
High degree of customer support.
Valuable information about products.
Posted privacy policy.
User-friendly navigation tools.
Source: From FCB – Fortune Small Business Magazine.
Google+
Now to totally add to our social media conundrum, Google last month have released their version of Facebook called ‘Google +.’ Already a hit with the early adopters, the real question is "will it get traction?"
Will Google + duplicate everything Facebook has and what new features will Facebook launch to stay ahead of their competitor. Whatever the result the winner will be us! These two will battle out for supremacy and we can enjoy all the new features.
For a summary of Google + thanks to Mashable.com click here
MindnBody Biz: Save Business Leader Burnout
Lets face it;burnout is the “dirty little secret” in the Fitness Industry. Everyone has experienced it, but no one willingly puts up his or her hand and says, “I feel burned out!”
So what can you do when you’re feeling physically and emotionally drained? How can you deal with the overwhelm and stress that sometimes appears when you’re working early mornings, late nights and most weekends?
Having been burned out physically and emotionally quite a few times myself, I know the 5 following things work:
Get rid of your list: Give yourself a few weeks off writing the “to-do” lists that you place all over your house and office. Why? Because this act alone is going to make you feel like you’re on a “mini-break”. You will start to feel like you’re on a holiday where all you have to do is slip back into your natural rhythms. And, the really important things will get done, with less fuss than ever before.
Sleep:When was the last time you slept in during the week? Maybe when you were ill or on holidays? Give yourself a few mornings where you give yourself permission to sleep until you “can’t sleep no more”! Why? When you feel burned out, like every cell in your body and brain are aching, you need to rest. Reschedule sessions for a few weeks. If you feel you can’t do this, it’s a huge sign you need to stop and take a step back.
Waste your time: Do one thing a week that you don’t normally do because, “I haven’t got time…I’m too busy…It’s not really that important to me…” What would it be like if you did download a book off iTunes and just read it all in one sitting? What movie have you really wanted to see, but not “got around to”? Why is “wasting time” so important? It brings you back to what’s really important to you. It helps you reconnect with who you are. It softens you and allows your mind, body and spirit to rebalance and refresh.
Gratitude:When you’re so wrapped up in working, it can be really hard to see what’s going on outside.Taking time to express your gratitude to everyone around you is a grounding process.Sending thank-you cards, calling your favourite clients to say, “I really appreciate your support and loyalty”, taking your staff out for a surprise lunch.
Being kind to yourself:As a Fitness industry leader, your “default switch” is usually set to, “push on, chin up, and keep going!” But now is the time to stop and change the switch. Now is the time to adopt a new attitude; to be generous and kind to you. If your body is tired and aching from being burned-out, stop working out every day. If your mind is feeling fried from taking on too much, let go and give yourself permission to say “no”.
Keep in mind that burnout is usually temporary. It’s a sign that change is needed before you can move forward. Giving yourself permission to say, “I’m burned out and going to look after myself”isn’t a sign of weakness. And the best thing about accepting that you’re burned out? It allows you to open your heart and mind as you start treating yourself with more compassion and love.
Kylie is presenting at MindnBody Biz this year. So register now by clicking here. And in the mean time visit her website at www.pilatesyogabiz.com and download her FREE Book "Discover the 7 secrets to building a successful and thriving Pilates or Yoga Studio" and receive her weekly eNewsletter - Biz Booster.
FitnessBiz 2011: Focus! Believe! Achieve!
If you watch Channel 7 at all for 3 months before the start of the Australian Amazing Race, you heard this on almost every commercial. The producers of the TV show were branding Richard & Joey Toutounji as the entrepreneurs! In case you forgot . . .
When chatting with Richard he was unaware until the show was aired what ‘brand spin’ the producers put on Joey and himself. Come along to FitnessBiz 2011 and see what impact this had on their lives and how your brand impacts your business.
FitnessBiz 2011 registrations are now open. Click here.
Happy Birthday Active Friends
We would like to wish all the following people are super and awesome birthday this month:
As always, if we missed your birthday have a great day! But make sure you tell us.
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and we’ll add you to our birthday list!
Cracking Webinars in August
This month is one of our best months of webinars EVER! You can participate in them to live and answer questions OR get the recording listen when it is more convenient.
5th August - Maximising the Media For Your Business & Brand with Amanda
For any small business, having the ability to build your profile in the media as an opinion leader or an industry rock star can give you results like no other advertising or marketing activity. You’ll learn the latest in consumer trends and how you can use these to build relationships with key media contacts and more importantly, build your own profile as an expert.
You’ll also learn:
How to draft a media release that will actually get read and noticed
How to build lasting media relationships
The five things to avoid when dealing with the media
The key success factors of building profile for a business or personal brand
How to align with complementary businesses and build joint ventures to optimise your marketing spend
The four secret tools to get your publicity plan started
“It is the little things that make a big difference.” Xen will share the three keys to keeping customers for life. They are relationship selling, strategic partnership and educational selling. Also, Xen will share the principles and values he lives by, not only in business but life in general … how to overcome personal challenges. Xen’s infectious optimism and entertaining style will give the boost you need in good and challenging times.
30th August - Powerful Promotions For The Borderline Bunch with Justin
If you could increase your sales leads by 10% it would have a profound effect on your profitability. Given that the regular exercise bunnies i.e. the market we've already got, are circulating from club to club in search of the best deal, the real challenge for the industry world-wide is to attract the Borderline Bunch.
As we keep seeing the Aussie dollar surge ahead of the US dollar, lost of things become cheaper!
Have you checked out Casey Conrad’s on-line sales training program?
At $US97 per month, I guess it is now getting close to $A90 a month now! Great value for on-going training. Check it out here.
CanFitPro Virgin
This month I am heading to Canada’s largest fitness convention and I can hardly wait! I have never been to Canada and I have heard great things about the conference. So super excited! I will be presenting:
Firms of Endearment
Have your members stays just a little longer
Tips for Finding, Hiring and Retaining the Right Fit Team Members
Goal Setting To Be A Legend
And I am on a panel for customer service!
I promise to share my thoughts and pictures next month!
JT's Blogging - how to enjoy work & more!
If you haven’t checked JT’s blog this month, here is a summary:
This year every body who registers for FitnessBiz, PT Biz or Mind n Body Biz will have the opportunity to add just $5 to their ticket purchase as a donation to Fit For Good. Fit for Good is the fitness industry charity that is helping Aussies in need get active!
Here is what Lisa Champion had to say about our support of Fit For Good:
Apple Products Away?
Do You Give Apple Products Away?
Top 5: PT Business Tips on Cash Flow from Chantal
Top 10 Cash Flow Rules:
I love checklists that other people have done the work to establish. Here are 10 suggestions on what are non-negotiable aspects of your website:
MindnBody Biz: Save Business Leader Burnout
FitnessBiz 2011: Focus! Believe! Achieve!
Happy Birthday Active Friends
For any small business, having the ability to build your profile in the media as an opinion leader or an industry rock star can give you results like no other advertising or marketing activity. You’ll learn the latest in consumer trends and how you can use these to build relationships with key media contacts and more importantly, build your own profile as an expert.
“It is the little things that make a big difference.” Xen will share the three keys to keeping customers for life. They are relationship selling, strategic partnership and educational selling. Also, Xen will share the principles and values he lives by, not only in business but life in general … how to overcome personal challenges. Xen’s infectious optimism and entertaining style will give the boost you need in good and challenging times. 
30th August - Powerful Promotions For The Borderline Bunch with Justin
JT's Blogging - how to enjoy work & more!
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