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Sharing: New Trend or Fad
One of the larger operators in Europe is successfully using a shared health club membership. Once the membership is purchased, anyone may use the access card as long as the account is current. Imagine a group of students living together and sharing a single health club membership dramatically reduces the cost to the individual. If someone finds that the card is gone because one of their buddy's is using it, it inspires them to purchase another membership. More significantly, as the students graduate and leave their apartment, the membership card may still stay be active with the new people moving in. It is conceivable that such a card would never be cancelled.
Click here for more insights on 'Sharing: New Trend or Fad.'
2012: Year of the REX
Were you happy with your business performance this year? We know the economy was tough but did your business suffer more or less than others? Did you have some key staff members leave and was their impact on the business normal?
If you would like to know the answers to these questions then perhaps you should think about joining a REX Roundtable in 2012.
REX Roundtables operate in the US, Italy, Brazil, Australia and New Zealand. They are available for personal training business owners and club owners with the key characteristic that there are no competitors on any Roundtable. This allows open and honest discussion to help your business and your peers.
There is nothing like REX Roundtables in the fitness industry. It is unique and after attending just one meeting, you will understand why.
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App of the Month: Moveable Ink
Recently I heard that the App business is a $100 billion business in the US alone and in just 18 months! That is lots of apps! But what are relevant to us in small business?
In 2012, we will feature one app every month that we think can help your business, improve your productivity or create some work-life balance! And as a teaser for 2012, we are starting now!
Check out Moveable Ink. This is a great app to help your email stand out from the sea of email promotion. This app can let you jazz up your emails with real time content. You can create a real time timer or count down to create urgency in sales. You can include your Twitter posts! And more. Packages start at $3 per app every 1000 emails!
If you have any great apps you recommend, we'd love to know! This e-mail address is being protected from spambots. You need JavaScript enabled to view it
I Wanna Work At This Place!
Providing your team a quality place to break and work is fast becoming non-negotiable. While you may not have the space or the budget of Facebook, AOL, LivingSocial or other multi-national companies, maybe there are elements of what they do that you could look to launch in your business.
Recently Inc. Magazine ran a competition to compare which was the coolest place to work: Facebook or AOL? They ran a great pictorial article – click here to see it. But then they were overwhelmed with other suggestions, so they launched an on-line competition to come up with the World's Coolest Offices. Click here to see the amazing examples!
Remember, look to see what ideas you could use?
Heart Rate Monitor Winners 
Thanks to Sian from Pursuit Performance who have given away three FT7 Polar Rate Monitors away to our lucky readers of the Active Management e-news!
Congratulations to:
- Olivia Twigden
- Louis Bahamondes
- Graeme Walsh
Happy Birthday to You!
We would love to wish an awesome December birthday to:
- Eddie from US REX Round Tables
- Rob from Fitness Australia
- Joel from Fitness Australia
- Joe from Gainesville Health & Fitness, US
- Rob from CASA Leisure, Australia
- Marcos from Brazil REX Round Tables
- Conn from South Pacific Health Clubs, Australia
- Karen G from Fernwood, Australia
- Mo from Goodlife Fitness, Canada
- Gerard from Geelong Gym, Australia
- Mish from Les Mills, New Zealand
- Nikki from CinchPT, Australia
- Duncan from DR Fitness, Australia
- Cheye from Genesis Fitness, Australia
- Ish from New Zealand
- Allison from YMCA, Australia
- Christine from Bod Squad Training, Australia
And with no January e-news, birthday wishes to . . .
- Dominic from Funlife Fitness, Australia
- Vicki Malmberg from Australia
- Tony from Fit n Fast, Australia
- Mark from Sunscoast Fitness, Australia
- Mike from Zento, Australia
- Victor from Planet Fitness, USA
- Debbie from Contours, Australia
- Duncan from Coffs Coast Health Club, Australia
- Beck from Australian Fitness Network
- Amanda Vogel from Canada
- Richie from She Fitness
- Grant Gamble, Australia
- Alissa from V Clubs, Australia
- Adam from Newcastle Jets, Australia
- Steve from Impact Training Corporation, Australia
- Jason Laurence, Australia
- Dominic from Les Mills Asia Pacific
- Dallas from Planet Fitness, Australia
- Amanda from Power Plate Australia
As always, if we missed your birthday have a great day! But make sure you tell us. This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Book of the Year
Seriously, do you expect me to name just one book that you need to read over the Christmas Break? This year I have stumbled across some awesome books and now is a great time to get reading:
- Five Dysfunctions of a Team by Patrick Lencioni
- Small Giants by Bo Burlingham
- Start with Why by Simon Sinek
- Click by Ori Brafman
- Different: Escaping the competitive herd by Youngme Moon
But the cracking book of the year has been the Steve Jobs biography by Walter Isaacson
IHRSA 2012
The Annual IHRSA conference looks sensational this year with great speakers and awesome key notes! Congratulations to Steve Jensen & Amanda Bracks who are both presenting at IHRSA for the first time. I know they will be super successful.
I am super excited as this year I will be doing two sessions! One on leadership and one on key numbers for the fitness business! So if you are coming to IHRSA, I know you can hear me at Filex, so I don't expect you in my session but please say "Hi"!
We will also be the sponsor with Fitness Australia for 'Aussies @ IHRSA!' This is a fantastic evening where all the Aussies catch up! It is a must!!! So get along on Wednesday 14th @ 8pm!
To find out more about IHRSA 2012, click here!
Finally, I will be the MC for the REX Roundtables ARC Event! This is a pre-IHRSA conference with a great range of speakers! We will hear from the 3 clubs with the best retention numbers on REX Round Tables. We will hear about the world's best low cost models. And Terry Hawkins from www.TerryHawkins.com will teach us to get things happening in our business! Anyone can attend but you must do so on-line by clicking here.
2011 Webinars: Now Available
We covered social media, accounting, marketing, PR, communication and more. You can get a copy of all 23 on CD NOW!!! These were $15 each but you get all 23 for just $49! So that is $345 value for just $49 and this includes your CD's postage!!!
To order contact Alicia now: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
YouTube Video of the Month
This Christmas if you are giving a treadmill, make sure people know how to use it!
WIN: Business Education Package valued at $795!
Over the next 60 days you have a chance to win:
- Three DVD's from FitnessBiz 2008 featuring Natalie Lincoln, Emmett Williams and Justin Tamsett;
- 2011 Webinar Series from Active Management featuring 23 webinars!
- FREE access to the 2012 webinar series
- And a FREE ticket to FitnessBiz 2012!
All you need to do is go to the Active Management Facebook page and play Health IQ Trivia! Just pop your answer to the daily health trivia question in the comments section and you will have a chance to win! Good luck and have fun!
Christmas Wishes
I know what you are thinking, "OMG! What happened to the year?" Well it has come and nearly gone! So on behalf of everyone at Active Management we would like to wish you an awesome Christmas!
Christmas is a time for family and friends. So we encourage you to hang up the mouse, turn off the computer and forget the marketing plan for a few days in December and share some special moments with the people you love and care about.
Have a great break and we'll see you on the other side! Keep your eyes peeled for our February e-news!
If you have any questions about your business or if you want more information about any of the topics discussed in this issue of Active Report, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call me direct at 02 8007 0347.
Until next month, be well and stay active!
Justin Tamsett
[Just click the business card to add Justin to your Outlook Contacts]