In the past couple of months Robert Barnes has worked hard to convince me to join Fitness Australia. As a former Vice President of Fitness Australia, I knew the inside and I questioned the value to my business.
But I believe it is important to support our peak body –especially when they did such a magnificent job fighting the PPCA! So Active Management is excited to say we are a Registered Business Member.
New CEO’s Everywhere!
In just 30 days many of Australia’s largest gym chains will have new leaders. What will this mean?
We could see more focus on retention or an expansion thrust or perhaps quality people moving from one organisation to another. This in reality happens in every industry every day – it is just new for the fitness industry.
But what will possibly happen is there will be a few months where some chains get used to their new leader. So they will fix inside their house first before moving outside.
This would be my strategy. And what a great time to focus internally in the slower winter months.
But when we moved to the outside of the house, watch out because we would be aggressive in the market. And perhaps you will see this from chains too: a greater market presence come the 2010 Spring!
A Funny Thing Happened at The Gym
This month’s winner is Joan. Joan is actually a member of a ladies only club and she saw an amazing sight.
A lady was walking on the treadmill at her gym, when she slipped and fell off the back. The problem was that the plaster wall was very close to the back of the treadmill and she went butt first into the wall and then got wedged!
Joan says “It was like something you would see on a cartoon. Legs off the ground, bum wedged and the only way they could get her out, was chip the plaster around her.”
Thanks Joan and this month you win two 30 minute business coaching sessions.
If you have any funny stories that have happened in your gym, at a gym you train at or with personal training send them through and each month one random contributor will win 2 thirty minute business coaching sessions.
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Ever Wanted Your Own Business Coach?
We have re-structured our business coaching sessions, so you get more for less! This is your opportunity to work directly with Justin. And as he only ever coaches 20 people, there are only limited spaces.
After 20 years in the fitness industry, Justin understands what it takes to be a high achiever and run a profitable business. You can now work with him in a package tailored to meet your needs and your budget!
What a great example of brilliant marketing and position created by BMW:
June’s Specials
There are 2 great opportunities this month:
Mystery Shopper calls for your business! You can save $50 on all our packages if you contact
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before the end of the month. To find out more about our Mystery Shopper Service click here. But remember our guarantee, we only work with one club in each area!
While we are not a broker for businesses, we have been contacted by 3 people who have fitness businesses for sale. They are all in the Eastern States:
Health club with 1500 members in a 2000sqm facility in Sydney
Health club with 1200 members in a 1100sqm facility in Melbourne
Personal training studio with 750 members
All sales are confidential, so if you would like to find out more contact Justin directly and on signing a confidentiality agreement more information will be forthcoming.
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You Tube – Clip of the Month
The second most used search engine is You Tube, so you really should have a presence in this forum. This month, I want to share with you how you can get your own You Tube channel:
I have been doing some research on blogs and their value in the marketing mix. It appears from a study conducted at the end of 2009, that consumers respect brands who blog more than brands that do not.
Blogging is not that hard. Sometimes it is even cathartic. But it is important that you stand for something and even are opinionated. People like this as they can either agree or argue with you!
Webinars: Sales Training for Less than 1 PT Session
Justin’s sales webinar series launches in July with a 30 minute interactive webinar on the first Tuesday of the month at 2pm (Sydney time) and go for just 30 minutes!
The agenda is:
Answering any questions from the previous month;
One area of focus of this month; and
Answering specific questions on this month’s topic.
As you can see it will be driven by our attendees to ensure maximum value for your 30 minutes. If you like it is a 30 minute personal training session to improve your sales! Our calendar will be:
The Incoming Call Conversation - July 6th
Grabbing Details Without Grabbing Their Throat - August 3rd
Is the Needs Analysis For You or Them - September 7th
Do You Really Need To Do a Tour - October 5th
Just Tell Them The Price - November 2nd
Follow Up is Not Harassment - December 2nd
The cost . . . $150 for a single webinar or $30 for 6 months. For this small investment you can access the webinar as many times as you like afterwards, you can have as many people from the one location participate and you can download the notes. Enormous value – less than a 30 minute PT session!
This time based on research that has been taken completely out of context. Albert Mehrabian conducted some famous experiments where he tried to determine how emotion was communicated when signals are conflicting.
His findings were that 7% of meaning was from words, 38% from tone and 55% from the visual.
Put those last two numbers together and you get 93% of all communication as non-verbal. Surely that cannot be right?
Do you only understand 45% of a phone call? If I were to start speaking a foreign language in front of you would you automatically understand 93% of everything I said?
The short answer is no and the long answer is “Noooooooooooooooooo!” but it is important based on this study to ensure our body language matched our words as this will enhance the understanding. Not replace but enhance.
FREE GIFT Account from Active Management
We all know how busy life can be and are always looking for ways to save us time and money. Active Management has found a great system that does both of these things while maintaining those all important relationships with clients and family. As a distributor for ‘Send Out Cards’ we can send greeting cards, event invites, reminders, gifts and much more all without leaving the home or office. Send Out Cards allows you to design your own cards and import your database to generate marketing campaigns or simply send your Mother a birthday card!
As a regular e-news reader, we are offering you the chance to send a card on us! Test out the system and see if you could use this fantastic tool to save you time and money too. Simply follow this link to redeem your free gift account: www.sendoutcards.com/78042 and click on the ‘FREE GIFT ACCOUNT’ banner.
SourceBottle One Of Your Best FREE Resources
One of the best people on Twitter to follow is @sourcebottle. Why? Because she provides so many opportunities for your business to gain exposure in Australia. And if you are not on Twitter, then I suggested subscribing to her email call out.
If you have any questions about your business or if you want more information about any of the topics discussed in this issue of Active Report, email
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This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call me direct at 02 8007 0347.
