4th March - Turning complimentary personal training sessions into immediate clients on the day - with Amanda Bracks.
Getting new clients can be challenging for personal trainers. Find out the crucial steps you must take to help your prospect turn from Contemplating into Action to get them motivated to start as a client during your complimentary session.
8th March - Building a feedback cycle to grow your tribe and business - with Kate Tribe
Do you have an active feedback cycle so your tribe knows you’re listening? A complete feedback cycle will grow your business and this webinar will show you how to build it. Get to know your tribe – explore their views by asking quality questions and uncover information by analysing the feedback received. Get a clear head at a planning session so you have direction to drive change. Communicate back to your tribe, showing them they’ve a voice and enabling them to spread the word about what you’re doing.
29th March - Put the WOW into Your Advertising - with Derek Barton (Featured speaker @ Filex)
You spend hard earned money on marketing your health club. Are you really getting a return on your investment? Is there a buzz about your club? Are people talking about your ads? Nobody really cares about advertising unless it affects him or her emotionally. Don’t waste your advertising dollars annoying people with the same old boring ads. Learn from the companies that know how to make us love them just for their ads.
This month take a lesson from Coca-Cola as they are exceeding expectations of their customers in this cool 2 minute video.
Happy Birthday To You
March Birthdays
Wishing the following the best for their birthdays in March:
Rohan from PrimaFit in Indonesia
Kylie from Port Lincoln
Anthony from the NEW Workout in Queensland
Sherri, the personal training gun from Canada
Mauro from Healthworks in Queensland
Michael from Verve Active in WA
Mark from Anytime Fitness NSW
Paul the big boss of Life Fitness in Australia
Summer from My Trainer and member of PT REX
Lisa from Australian Fitness Network
Massive birthday wishes this month also to Alicia, the Active Management Organising Captain! She does an awesome job doing everything for us. So have a great day Alicia!
If we missed your birthday, then we are sorry but we don’t have your birth date. Feel free to drop Alicia an email with your birth date and we promise to mention you next year! FYI – we just want the date, not the year!So email her now!
Enrolling Now: Masters of Business For Personal Trainers
We have put the finishing touches onto the fitness industry's BEST business training program for personal trainers who run their own business. This program is designed to help, guide and coach new trainers for the launch of their business. We cover everything from sales to communication to KPI’s to marketing. We even hold the students accountable with homework and reporting their KPI’s every week.
This is a 16 week 1:1 coaching program to help improve the business acumen of personal trainers. We believe it is a superb program for new personal trainers to ensure they launch their business with bang rather than plop!
Last month at one of the REX meetings, we had a member share how challenging it can be for them to articulate their questions. And in fact, while speaking out loud it helped clarify what they needed to know.
As a result, we are going to implement the coloured hats that Edward do Bono suggests for meetings. And I can’t see any reason why you couldn’t use the same in your Team meetings.
Check this out . . . his 6 thinking hats
The White Hat
The White Hat calls for information known or needed.
The Red Hat
The Red Hat signifies feelings, hunches and intuition.
The Black Hat
The Black Hat is judgment -- the devil's advocate or why something may not work.
The Yellow Hat
The Yellow Hat symbolizes brightness and optimism.
The Green Hat
The Green Hat focuses on creativity: the possibilities, alternatives and new ideas.
The Blue Hat
The Blue Hat is used to manage the thinking process.
News From REX
REX Round Tables have just finished using the great Derek Barton to help redesign the logo. And here it is!
We love it! And we think that it really embodies what REX Round Tables is all about. A group of people who are challenged to make their business better – more efficient, more productive and more profitable!
And last month we saw Ben from Shapes Health Club, WA, depart one of the national health club REX groups for a great opportunity for his club. Ben was a great REX member and left us with this amazing testimonial:
“Thanks will never be enough to each one of you for the support and encouragement you have provided me. Having entered the industry with no experience 5 years ago it is a daunting task to get your head around the Ins and outs of how these businesses work. The openness which each one of you have provided has been key to me learning the ropes and the success of Shapes.
Finally to JT, our fearless leader. I have had the opportunity to meet a lot of successful people in the industry, however in my mind JT is definitely an Industry Futurist and leads the way in spotting trends. He has been a fantastic mentor and has really helped inspire and connect me into the industry. For that I am forever grateful for and hope that we can continue an association into the future.”
If you would like to take Ben's place on the REX, there is now a vacancy and this is the only way to join a REX group . . . when there is a vacancy!
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Your Website: About Us
At a conference last year, I heard that one of the most viewed pages on a website is the ‘Who Are We’ or ‘About Us’ page. And last month I stumbled across an article by Blog Tyrant that named some great ‘About Us’ pages and gave some tips:
Get the point across:
First and foremost an About Us page has to get a point across. Everything else is completely and utterly useless. The goal is to tell the user who you are by showing them what you can do for them or have done for others.
Give you the information you need:
Some About Us pages spend the whole time talking about what it is that the company does and nothing about the staff members. Some do the opposite. Unless the page gives the information that you need based on the type of site you are on then it won’t make the list.
Give you social proof, testimonials and other authenticity statements:
A good About Us page always needs to have some mention of past successes, achievements, social proof, etc. Giving concrete examples of why your site or blog is worth reading is extremely important for these pages.
Don’t let design elements negate the potency:
Some of the About Us pages I am about to show you will make you weep because they are so beautiful. Some not so much. But it is important to note that I haven’t included any pages on here purely because they look nice.
Here are some examples:
Don’t check out our About Us page yet. We are re-designing it based on these tips!
Mastering the Marketing Mix
Back in November, Justin was featured in the IHRSA publication: CBI with several other industry leaders. We have placed the article on our website under Free Articles. You can read the article by clicking here:
We Sponsor: Aussies @ IHRSA
In conjunction with Fitness Australia, we will be sponsoring the annual Aussies @ IHRSA networking event. It will be held on Friday 18th March at the Swig Bar. If you are attending IHRSA, make sure you RSVP by the 9th March. If you are not attending, make sure you check out the Active Management Facebook page to see the photos!
Active Management Product of the Month:
Mystery Shopper Program. Click on the image below and read how we can provide a comprehensive mystery shopper service to your fitness business
Here is what one of our customers said . . .
"Stacey and her team of mystery shoppers have provided our business an outstanding, measurable training tool. As a business we can send staff to training sessions ad nausea but there is nothing like providing staff 'real' feedback about their performance. By making staff aware of monthly mystery calls and evaluating their performance, we have increased the skill level of our customer service and membership teams. Mystery calling has been an invaluable training tool, and allows us to reinforce systems and procedures we've implemented across our facilities. Dollar for dollar, it's up there with the best marketing and/or training investment we've ever made."
We have put the finishing touches onto the fitness industry's BEST business training program for personal trainers who run their own business. This program is designed to help, guide and coach new trainers for the launch of their business. We cover everything from sales to communication to KPI’s to marketing. We even hold the students accountable with homework and reporting their KPI’s every week.
The White Hat
The Red Hat
The Black Hat
The Yellow Hat
The Green Hat
The Blue Hat
