Last month we sent out a great summary of what Foursquare is and how it can help your business. If you missed it, don’t worry here it is again for you:
Canon Australia have found some very interesting stats from office workers and what is printed at work! They found:
90% of workers looked at other people’s print jobs, when printed on the company printer or photocopier;
10% even delve into the detail of the printed material;
70% had their printing go missing or be taken by other workers.
Hmmm . . . better be careful!
7 Reasons Why You Need Sleep
Last week I was chatting with an industry colleague and she me told she was not a great sleeper. She said she had always been that way, which got me thinking and researching. So to Nic and all the other poor sleepers out there, here are just some reasons why you should sleep:
1. Anything less than 5 minutes to fall asleep at night means you're sleep deprived. The ideal is between 10 and 15 minutes, meaning you're still tired enough to sleep deeply, but not so exhausted you feel sleepy by day.
2. After 5 nights of partial sleep deprivation, three drinks will have the same effect on your body as six would when you've slept enough.
3. 10% of snorers have sleep apnea, a disorder which causes sufferers to stop breathing up to 300 times a night and significantly increases the risk of suffering a heart attack or stroke.
4. Teenagers need as much sleep as small children (about 10 hrs) while those over 65 need the least of all (about six hours). For the average adult aged 25-55, eight hours is considered optimal.
5. Some studies suggest women need up to an hour's extra sleep a night compared to men, and not getting it may be one reason women are much more susceptible to depression than men.
6. 17 hours of sustained wakefulness leads to a decrease in performance equivalent to a blood alcohol-level of 0.05%. The 1989 Exxon Valdez oil spill off Alaska, the Challenger space shuttle disaster and the Chernobyl nuclear accident have all been attributed to human errors in which sleep-deprivation played a role. NRMA estimates fatigue is involved in one in 6 fatal road accidents.
7. To drop off we must cool off; body temperature and the brain's sleep-wake cycle are closely linked. That's why hot summer nights can cause a restless sleep. The blood flow mechanism that transfers core body heat to the skin works best between 18 and 30 degrees. But later in life, the comfort zone shrinks to between 23 and 25 degrees - one reason why older people have more sleep disorders.
Sales Tip: How to Avoid “No”
This month, I read a great article from Jeffrey Gittomer where he described several ways to avoid rejection and the horrific “No” answer when asking for a sale. In no particular order, here are the examples and pitfalls of the actions you take or omit to avoid “no”:
Try to please everyone, without following the fundamental rules of salesmanship;
Willing to give a proposal without demanding an exact time and place for a face to face follow-up meeting to go over it with all decision makers;
Won’t start higher up the ladder on a sale, because you’re afraid to go beyond your comfort level of sales.
Accept the first no or I’m not interested as a final answer, and leave, rather than try to be rejected three or four times by the same prospect.
Call reluctance on cold calls instead of being prepared with a value message and confidence based on a deep belief that the customer is better off having purchased from you.
Call reluctant on follow-up because you don’t want to get rejected. Reality: you have nothing of value to say or offer and just want the money.
Won’t call to confirm an appointment for fear it will be canceled. Because you have given no perceived value.
Won’t leave a voice mail. You know your call won’t be returned because you have/had nothing of value to say.
Will email when you should call, and wonder why it goes unreturned or worse, unopened.
Taking the wrong approach. Looking for pain, because you don’t understand any other way. Why not look for pleasure?
Not using testimonials as final proof.
FitnessBiz – Big News x 3
We are on track for FitnessBiz to be the biggest and best year ever! Thanks to everyone who has registered. It's not too late to register, just go to FitnessBiz. We have 3 great pieces of news:
1. Your investment to attend is still just $110! So hurry and book now!
2. We will not be taking FitnessBiz to Hobart but anyone from Tasmania gets FREE registration to any other capital city! To register from Tasmania,
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!
3. We have another lucky door prize at each location – The Interactive Instructor by Kris Tynan! This is the #1 best seller fitness instructor training book in the world and one copy will be given away at every location.
Remember, it is just 5 hours out of your busy schedule but the return on your investment will be at least 10 fold – that means you will make at least $1100 from attending!
Corporate Blogging Goes Mainstream
Blogging has been around for over 10 years and is seen as an essential ingredient in the media mix. Most businesses now have a blog and it is where journalists look for stories – not to mention where they also post their views on the news.
Blogging has therefore grown into a vital and viral marketing tool for companies of all sizes. eMarketer estimates that 34% of US companies will use a blog for marketing purposes this year, a proportion that will continue to grow to 43% by 2012.
“Businesses are increasingly using the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing,” said Paul Verna, eMarketer senior analyst and author of the new report “Corporate Blogging: Media and Marketing Firms Drive Growth.”
While blogging still tends not to rate such high usage as newer forms of social media like Facebook and Twitter, it still has many strengths, including:
Thought leadership;
Positioning as an expert;
Full control over branding;
Integration with website;
No limit on post length;
The existence of a full, easily searchable one place for information; and
Assistance in search engine optimisation.
But what is amazing is it's where journalists go for finding information on stories, if not creating stories.
If you need help starting a blog, give Justin a yell:
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.
FREE Webinar: Tone Up Your Online Brand Via Social Media
For the past 6 months Think Tank Media and Active Management have helped some of Australia’s leading independent clubs and chains of clubs launch, develop and refine their social media presence. And with Australians now the world’s most active consumers of Social Media, whether you like it or not, people are talking about your brand & industry online.
Businesses have started to actively engage with people & community connectors like Facebook, Twitter & You Tube, because it’s where their brands, products & competitors are actively being discussed by the very people they want to reach. This marketing channel can be encouraged for the sharing of ideas, community building, leads & membership growth, and most importantly retention!
In this fast-paced 30min webinar, brought to you by Sam from Thinktank Media, you'll get an overview & insight into the best platforms, and the best tactics, to use to maximise your returns within this exciting & engaging space! Sam will show you how your brand can encourage & develop the sharing of ideas, community building, leads & membership growth, and customer retention!
Date: Wednesday 15th December
When: 1:55 for a 2pm start and 2:30pm finish (AEDT)
The saying “the pen is mightier than the sword” should be changed to the key board! And last month I blogged after the A Current Affair program with a controversial and emotionally charged headline: Charge Rowena & Blake with Treason. This headline created great interest and spiked visits to my blog site and also my Facebook site. Note – at the point of blogging and not knowing the facts, I truly believed what I was writing.
This blog caused plenty of discussion about the TV show, the individuals involved (including me), and the power of blogging.
Blogging is a key element of your marketing in 2010 and beyond. But when you blog you have to be prepared to cop criticism. You have to have thick skin. And for everyone that supports your blog, someone will want to rip into you – as I found out.
This experience has not dampened my desire to blog, so there will be more controversial blogs to come!
Why not subscribe to my blogs, then you will not miss a thing! Go to www.JustinTamsett.com and on the right hand side there is a box that says ‘Subscribe.’ Just insert your email address and you will be contacted only when my latest blog comes out!
With the help of Lara Solomon from Social Rabbit, we have put together a fantastic e-book to help you set up Facebook for your fitness business. No matter where you are in the world, you can now have a very cool Facebook fan page by following our steps!
The ebook is over 120 pages which includes easy to follow screen shots, step by step instructions, ideas, suggestions, how-to’s and tips that you can use to ensure that your page is amazing!
At only $47 (inc GST)is it MUCH cheaper than:
Attending a Facebook course (our full day course is $495) OR
Employing an external consultant OR
Outsourcing it OR
Trying to figure it out yourself
Plus you have the book as a constant reference guide to refer back to.
The US Magazine Men’s Health recently published the list some cities would hate to be on: the fattest cities in the US. The top 5 were:
Corpus Christi, Texas
Charleston, West Virginia
El Paso, Texas
Dallas, Texas
Memphis, Tennessee
And the fittest cities:
San Francisco
Burlington, Vermont
Washington DC
Seattle
Austin, Texas
The authors of the study considered percentages of residents who were overweight, had type 2 diabetes, money their spent on junk food, and inactivity.
Mystery Shopping for the Fitness Industry
2010 has seen the Team under the direction of Stacey, grow and refine our mystery shopper program. We can now conduct for most places in Australia:
Incoming calls;
Walk-ins;
Appointments;
Trial work outs
Even mystery members for 3 months.
If you would like to find out more,
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November Bonus – book a program before the 30th November and save $50!
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FREE Download: A Plan Without Execution Will Not Succeed
At the recent Fitness Australia Awards, 2 state winners in the health clubs less than 2000 members are members of Justin’s Round Table and 2 state winners in club over 2000 members are past Round Table members. And why of all consulting services was Round Table the most successful – the education we provide!
Here is your chance to experience, what a limited number of fitness business owners receive! Download a great article by Will Phillips called: A Plan Without Execution Will Not Succeed.
Last month I was guest at the Fitness Australia Awards. Thank you to Lauretta, Rob and the team for the invite.
It was the best fitness industry event I have been to, since going to the night club on the top floor of Jupiter’s Casino at the Network Conference in the early 1990’s!
Here is why:
390 plus people attended
The venue was outstanding
Michael Vincent & Haley Lewis was sensational
Everyone was in great spirits – even before the alcohol was flowing
The majority of key industry personalities and brands were represented
While the date is not yet confirmed, it will be in October 2011, the location is Brisbane. So lock in a trip to Brisvegas to celebrate 10 years of Fitness Australia and the winners of the awards – don’t forget to enter the awards yourself!
1. Anything less than 5 minutes to fall asleep at night means you're sleep deprived. The ideal is between 10 and 15 minutes, meaning you're still tired enough to sleep deeply, but not so exhausted you feel sleepy by day.
This month, I read a great article from Jeffrey Gittomer where he described several ways to avoid rejection and the horrific “No” answer when asking for a sale. In no particular order, here are the examples and pitfalls of the actions you take or omit to avoid “no”:
Blogging has been around for over 10 years and is seen as an essential ingredient in the media mix. Most businesses now have a blog and it is where journalists look for stories – not to mention where they also post their views on the news.
For the past 6 months Think Tank Media and Active Management have helped some of Australia’s leading independent clubs and chains of clubs launch, develop and refine their social media presence. And with Australians now the world’s most active consumers of Social Media, whether you like it or not, people are talking about your brand & industry online.
With the help of Lara Solomon from 
The US Magazine Men’s Health recently published the list some cities would hate to be on: the fattest cities in the US. The top 5 were:
