Subscribe to Active E-news
Newsletter Archives:
- 2010
- 2009
|
|
|
|
Can you add to this list?
Network Members Get Our Webinars FREE!
In partnership with Active Management, Australian Fitness Network is proud to offer its members access to a continually growing series of business webinars – seminars that you attend from the comfort of your desk or wherever you have internet access!
Designed to increase the success of your fitness business operations, the convenience of the medium makes webinars the perfect learning format for busy fitness professionals. Featuring a selection of practical and inspirational presentations on a wide range of fitness topics, each month a new webinar will be added to each of the three fields: club business, personal training business and small business.
The seminar is conducted live, so you hear the presenter via the internet (or via phone if your computer doesn't have speakers) and you see any visual materials the presenter uses on your computer screen. All you need to participate is a phone, computer, a high-speed internet connection and to be a member of Network – it's as simple as that.
To get access as a Network member, follow the steps below:
- Simply click on the webinar you want to participate.
- Click on 'Add to Cart'.
- Type 'Network' into the coupon code box and click 'Checkout'.
- Fill in the requested details and click 'Send/Register'.
- You will be sent a link giving you access to the webinar.
The Three Biggest Mistakes PT's Make With Their Website
Next month Victoria Judge makes her debut as a speaker for PT Biz. Here is an awesome article she put together to get you ready for her presentation. Every personal trainer needs a powerful online presence, generating a steady stream of high quality leads into their business. At the heart of this is a high-converting website. Most marketing focus is placed on how to generate traffic for your website, and yet almost none on how to convert those visitors into clients!
Here are three of the biggest mistake I see PTs making with their websites, losing those leads instead of turning them into sales:
All WWD and no WIIFM:
Far too much emphasis on 'what we do' and not enough on 'what's in it for me?'. Make the benefits of your services crystal clear and irresistible. Use bullet lists and testimonials.
No Lead Capture Mechanism:
If your website doesn't have a well-designed opt in form with a great offer persuading the visitor to leave their contact details, you're losing up to 90% of potential leads.
No Follow Up System:
The fortunes are in the follow up: once someone has completed your opt in form, you need to have a structured follow up process designed to turn that lead into a paying client. A professional email marketing system with a series of automated emails is one of the most effective ways to achieve this.
To register for PT Biz, click here.
Age, Gender Affect Whether Consumers Will "Like" an Ad
Older consumers are more likely to click on a Facebook ad, while younger consumers, who are more comfortable with interacting with brands on Facebook, are more likely to click "like." Over the 10 months leading up to August 2011, Facebook agency SocialCode analyzed Facebook ads for 50 clients and focused on those that included an image, text and a "like" button. The study analyzed how many consumers clicked on the ads, and from there, how many went on to "like" the company's page.
Women are more likely to click on an ad on Facebook, though both men and women are about equally likely to then click "like" once they've done so, the study found. The average clickthrough rate for women of all ages was 0.029%, compared to 0.026% for men of all ages. The "like" rate among those who clicked an ad was 39% for women and 38% for men.
This data supports the fact that younger consumers, having been on Facebook longer, are more familiar with showing support for a brand through a "like" and do so more often. Meanwhile, older consumers click through on an ad to learn more and investigate a brand.
You can leverage this data to create Facebook ad campaigns that resonate with your target audience, and thereby increase "likes" and click through rates. For example, in order to reach an older audience, brands should optimize their landing pages so these consumers can learn more about brands without necessarily clicking "like" right away. If brands are targeting a younger, more male audience, in particular, they would be well-served to focus on the "like" button within the ad.
Source: http://www.emarketer.com/Article.aspx?R=1008258
Win A Ticket to the International Health & Fitness Forum
On Friday 28th & Saturday 29th October, the inaugural International Health & Fitness Forum will be held at the Sydney Cricket Ground. With a great line up of speakers for business and theory of fitness, you can go along for free!
To be eligible to win one of 4 tickets, simply go to the Active Management Facebook page and tell us what you enjoy about our e-news. That simple! We will randomly select winners.
For more information check out: www.ihff.com.au
Ethos! Pathos! Logos!
The great Greek Philosopher, Aristotle believed when speaking to people true leaders had three pillars to their presentation, which when used together will create trust. This trust will therefore allow you as a leader to create influence. Each pillar can be described as:
- Ethos – demonstrating general moral character;
- Pathos – able to put others in the mind set for understanding their emotional investment in the status quo.
- Logos – Using rational arguments.
Combine all three and your Team will be moving forward after every meeting!
Aussies Brands on Facebook
I read a great blog post last month sharing insights into Facebook & Aussie Brands! Carly made these great points for any size business to consider:
So what practices produced the best engagement results?
- Posting 2-4 times per week
- Posts involving a question, product/company information or competitions or those designed for pure engagement (eg. Have a great weekend)
- Posts that involved a charity, posts that specifically asked for fans to like or comment on the post, posts that asked for feedback and those that were personalised by the inclusion of the poster's name
- Posts posted during work hours
- Shorter posts (1-3 lines)
- Larger community size (no-brainer)
Source: http://thesocialskinny.com/australian-brands-on-facebook-statistics-and-best-practice/
What Can We Learn From Joe Girard
Kellie Sanders will be one of the speakers on the FitnessBiz tour. She shares that one of her inspirations since she started in the fitness industry over a decade ago is Joe Girard. For those of you that don't know Joe, he is in the Guinness Book of Records for selling the most cars. He sold 13 001 cars in just 12 years. This number does not include fleet or wholesale cars and he was never in management. He averaged 6 new retail cars a day. The most sales in one day was 18. Most sales in one month was 174. This man is a great example of getting back to basics and how to make your business boom!
Here is just 1 brilliant strategy that not too many personal trainers are incorporating into their marketing. For Joe he hands out a whopping 16 000 business cards a month. Compare that to the average personal training business and I am guessing the number would be about a measly 10-20 month if that? As personal trainers we are obsessed with working smarter. We are constantly bombarded with products and advice by so called gurus who tell us to work smarter. Yet what separates the winners from the losers is not always knowledge and being smart but the effort of putting that knowledge into practice
Take a lesson from Joe and start working harder.
See Kellie at PT Biz, so book now!
7 Reasons to Attend FitnessBiz
- We want to reduce the health care costs for Australia, to do that we want more people exercising in gyms so this event is designed to get more people exercising!
- It is in a city near you and if you live more than 100km it is even cheaper!
- It is only half a day.
- You get Fitness Australia CEC's – 2 for each Biz event; and 1 CEC from APMA for MindnBody Biz.
- You can save $100 to attend IHRSA in 2012.
- You could win a $50 Gift Voucher for 2XU products
- You will be helping raise money for Fit For Good.
To register use the code 'Active' to save $25! Go to www.FitnessBiz.com.au.
Win a Polar Heart Rate Monitor
As a supporter of PTBiz and MindNBodyBiz, the great people at Polar Australia are giving you the chance to win a Polar FT7 heart rate monitor! As a reader of our newsletter you have a chance to win, so enter your details CLICK HERE. The winner will be announced in the November e-news.
For more information on Polar Heart Rate Monitors go to www.polaraustralia.com.au.
For more than 30 years, Polar has been the world leader in heart rate technology, helping everyday exercisers to stay healthy, motivated and to achieve their exercise goals. Through the understanding of human physiology and technology, Polar has made the commitment to provide personalised solutions that make exercise more enjoyable and rewarding. There are currently more than 15 different models of Polar heart rate monitors available covering the health and fitness, cycling, running and outdoor sectors.
Pursuit Performance is the Sole Australian distributer of Polar Heart Rate Monitors. Operating from South Australia, the Adelaide head office acts as the core service centre for all Polar Sales, marketing and product support.
For more information on heart rate training, click here.
JT's Blog
Have you had a chance to check out JT's view on the world? Always a good laugh but also educational. This month he shared insights into creating customer loyalty, how to enjoy yourself at work and his view on the tax payer forking out for fat people to get slim!
Check it out: Active Insights with JT.
Ben Batger Graduates from MBPT
Last month we had our first RUPA (Rugby Union Players Association) member, Ben Batger graduate from the Masters of Personal Training. Ben had to squeeze his studies in around playing for the NSW Waratahs and being the full back for the Premiership winning team Eastwood.
Ben believes he has increased his business by over $5000 thanks to the sales and marketing tips he picked up from working with Chantal over the past 16 weeks.
If you or you know someone who should enrol in the Masters of Business for Personal Trainers, contact Chantal today: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Happy Birthday To..
All the best to the following friends of Active Management who are celebrating their birthday in October:
- Jon from Brick Bodies, USA
- Trish from Oxigen Health Club, NSW
- Romney from Body Mechanix, Victoria
- Greg from Goodlife Health Clubs, Australia
- Suellen from Transforme, NSW
- Ingrid from 24 Hour Fitness, USA
- Natalie from Incredible People, WA
- Natalie from Canfitpro, Canada
- Andrew, the man from Vision Personal Training, Australia
- Jo from Satori Womens Health Club, SA
- Danielle from Beyond, NSW
- Edgard from Bioritmo, Brazil
- Jeff from Anytime Fitness, USA
- Victoria from Small Biz Whiz, NSW
- Erica from Club One, USA
- Steve from Magnetic Digital Marketing, NSW
- Daryle from Living Lean, Victoria
As always, if we missed your birthday have a great day! But make sure you tell us. This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we'll add you to our birthday list!
Guerilla Marketing from Jay
Last month I got this great marketing tip that I have to share with you as it is a practical example for us all to follow.
"Janene Centurione, who runs Great Harvest Bread Bakeries, a $1.75 million business in Michigan, knows the power of enthusiastic customers. She has formed a Bread Zealot Club, enlisting the most zealous of all customers to help spread the word about her company. She and her employees find these people from among the customers who ask the most questions and seem the most enthused about bread.
Each month, she sends postcards to nearly 7,000 bread zealots, representing a hefty 20% of her customers. The postcards reveal bread recipes, early notices about new products, occasional 10% off coupons, and other goodies about bread and the bread biz. When new customers ask for a new kind of bread, Janene knows it's a zealot because the only place that bread is mentioned is on the postcards.
The cost of her program runs about $7.00 per zealot yearly, but each zealot brings in about $200.00 in new business yearly. Her net sales grew 18% a year for the first three years of her Zealot Club, and the number of zealots increased nearly 1000%.
She used to spend $80.00 per year for each new customer, investing it in traditional advertising. Today, she invests nearly her total budget in her sparkling referral program. Her primary marketing medium is the satisfied customer. Janene knows about geometric growth."
Hope this gives you an idea or two!
If you have any questions about your business or if you want more information about any of the topics discussed in this issue of Active Report, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call me direct at 02 8007 0347.
Until next month, be well and stay active!
Justin Tamsett
[Just click the business card to add Justin to your Outlook Contacts]