In the past 30 days I have been very fortunate to speak at the Aquatic Recreation Institute national conference, the Ultimate Health Event and the Original BootCamp Company’s annual conference. Thank you to the people who gave me this opportunity.
This month I am doing a 20 minute presentation at the My Biz Expo – my first non-fitness industry presentation. My Biz Expo has heaps of seminars, so if you are in Sydney, it would be worth going to for some small business learning!
Using Facebook for Business & Results
Social media is a hot topic right now, and with 500 million people using Facebook worldwide it is the biggest social network. To help you get through this midfield, we have secured a Facebook Expert to conduct a FREE webinar exclusive to subscribers to the Active Management e-news.
This interactive webinar will show you how you can use Facebook in your business to:
Promote your business
Talk to clients
Spread the word about the business
Build relationships with clients
Find out what clients really want
Increase sales
The webinar is run by Lara Solomon aka The Chief Rabbit. Lara is the owner of Social Rabbit, a social media training and consulting business that helps businesses understand what social media is and how it can help achieve results. Lara has had huge success with her own Facebook page for her brand Mocks, where in 3 months she got 12,000 people to the page and doubled online sales. Lara is very passionate about social media and blogs about it daily at www.SocialRabbit.net.
Time: 2pm
Date: Wednesday 22nd September
Where: In your office! You just need a computer with speakers!
How to Book: Email Alicia at Active Management to secure your spot! But hurry only 100 people can do the webinar:
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Marketing Tip: Always Check Spelling
This is a real sign, real advertising with a BIG spelling mistake!
It was on a billboard on the corner of Beaudesert and Granard Rds Rocklea, Queensland Australia.
FitnessBiz 2010 – A New Speaker
This year on Australia’s only national fitness business road show, we welcome Mike Warren from Zento Sales Training. Mike’s session will be Connecting Your Prospects. The key to a successful sales process is to ensure that every prospect touch-point connects seamlessly to create an end-to-end experience that maximises new member conversions and results. Whether the initial contact is by phone, the web, or face to face, your complete prospect journey must be defined, documented and delivered to a high standard every time to achieve sales success. This fast paced educational and entertaining session will focus on 11 hotspots that will connect your prospect journey and boost your results.
Inbound Enquiries - the simple suggestion that will save you thousands and increase you chance of success!
Meeting, Greeting, and Seating - how to ensure this moment of magic doesn't kill the prospect journey before it starts!
Check Your Tool - is yours the best it can be for your centre and desired outcomes?
The Tour - can make or break your prospect connection, so tread carefully here!
Re-cap - if you don’t know what this is then we already have a problem!
Pricing - what is the best way and how do others present their packages successfully?
Packaging - are you selling the best package for you and your prospect needs?
Closing the Sale - is still the area where most mistakes are made and we disconnect with the prospect!
The Extra's - referrals and add-ons are not a nice to have, they are BAMs!
Stats, Tracking and Numbers - what you must, need, and should know to run your sales process effectively
Sales Management - the simple version, that will keep you in control and give you free time to focus on other areas
To hear Mike and Justin present at FitnessBiz 2010 in your capital city you can register now with the Early Bird investment of just $110!
FitnessBiz 2010 Sponsors
Getting the Colour Right
Recently, I looked at a printed marketing piece and thought “What the . . .” The colours were so not what I wanted. So I chatted with my printer and here are some basic tips for you to remember (and not make the same mistake as me):
CMYK is when printers use cyan, magenta, yellow and black toner.
RGB is red, blue and green that you see on the computer screen
RGB files will not print the same when using CMYK
To be most accurate with your colours use programs that can reproduce CMYK like InDesign and PhotoShop.
Power of Viral Marketing
This ad was voted the best ad in the world (maybe because of the Adonis in the ad) but in just 4 days:
This campaign spurned 180 other videos on-line;
Viewed more than 5.9 million times (now up to 14 million plus views);
And attracted 22, 500 comments!
Viral marketing can catapult your business into a new stratosphere.
Is Your Website Fit Enough?
We have an awesome guest article from Melinda from 'Win Clicks' this month on how to make sure you are getting the most from your website. Mel says that, “The quality of visitors to your website is more important than the quantity.”
In her article, she explains some of the key statistics for your website:
The number of unique visitors
Total Visits, which includes individuals who visited more than once.
The Average Time on Site that your visitors spend reading your website (this gives an indication of the quality of your content and ease of navigation).
Bounce Rate is the percentage of visitors who “bounce” away without clicking on anything. The lower the better! For example, if your bounce rate is 100% then seek professional website help because all visitors are bouncing away without clicking on anything.
To read Mel’s complete article and a special offer to help you, click here
Workplace Bullying Is Serious
A recent case in South Australia shocked a fire fighter when he considered his remarks light hearted and made in jest but the court did not accept his comments, especially as he was a supervisor. The Court demoted him and criticised management.
Here are 5 tips to minimise bullying:
Be very clear – ensure you have detailed bullying, discrimination and harassment policies. This must include steps to be taken where bullying is suspected. Ensure social media and modern communication are addressed.
Have an open door – make sure your employees are comfortable reporting bullying to their manager or have an avenue to go down if the manager is the problem.
Be pro-active – early intervention is critical, so what starts as harmless today can degenerate quickly.
No lip service – if you have a policy, follow it and enforce it;
Don’t put your head in the sand – failing to act where bullying is suspected, even without a formal complaint, can make you liable under OHS and industrial laws.
Fitness First’s $225K Fine A Warning For All
Last month the ACCC ruled that the February promotion run by Fitness First was misleading and false.
The Fitness First “gold coin to join” promotion, which ran during January and February of 2010, said that gym customers could pay a “gold coin” and a special administrative fee to join the gym network, instead of the usual joining fee. However, the posters used to advertise the promotion only focused on the joining fee discount and did not include a single, total price for a membership.
Under the component pricing laws introduced in July 2009, businesses are required to show a single price for their goods or services, including all taxes, duties, fees and other mandatory charges.
We all want our Teams to outreach and network. Here are some great tips from Sharon Williams at Taurus Marketing, featured in this month’s Dynamic Business magazine:
Do some research prior to the event to have an overview of who will be at the networking event.
Get there early to take advantage of any pre-event socializing.
Have some clear goals on why you are attending – is it the number of people to meet or meeting key people?
Be a real person at these events, so whether you are shy or a social butterfly be authentic
Use the opportunity to introduce yourself as a resource for people – the go to person for suggestions, ideas, and specialist information.
Make sure you follow up with the contacts you have met.
A fantastic book to read to help is "The Little Black Book of Connections" by Jeffrey Gitomer.
Important Stuff For You
This month there are some great opportunities to grow your business and refine what you do, for example:
7th September Justin’s Sales Webinar series: a power packed 30 minute session sharing on the importance of the Needs Analysis before you conduct a tour. You can register now.
15th September Register for the Early Bird Discount at FitnessBiz You can register now
22nd September FREE Facebook Webinar with Justin & Lara Soloman: using Facebook for business & results.
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