Education and News For The Fitness Industry
The Magical Marketing Mix For Fitness Studios
Wouldn’t life as an owner be easier if we knew what to do & what to avoid to be successful with our marketing? That’s a hell yeah – we’re covering that today!
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Sensory Impact Of Your Gym Subconsciously Impacts Usage & Then Retention
I want to challenge how you think about member experience. 100% great service still matters. But if you want people raving on socials and sticking around longer, it’s time to sharpen your sensory design.
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Changing of the guard at AUSactive: Ken Griffin named incoming CEO
AUSactive is pleased to announce the appointment of Ken Griffin as its new Chief Executive Officer, following the departure of outgoing CEO Barrie Elvish who has led the peak association with distinction since January 2019.
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Why The Best Gym Owners Look Outside The Industry
If you only look at other gym owners, you’ll only get as good as gym owners. If you want to get better (and even stand out), start looking outside our industry for champions of your weakest areas.
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AUSactive unveils game-changing membership model to reflect a growing and diverse industry
AUSactive, the recognised peak body for Australia’s exercise and active health sector, has launched a bold new professional membership model designed to better reflect the growing diversity and evolution of the industry.
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5 things you will learn at AusFitness Industry this year if you run a fitness business
The AusFitness Industry 2025 is the largest trade event of its kind in the Southern Hemisphere, and what happens at this event will shape the next 12 months of the Australian fitness and wellness landscape. The event brings together the industry’s sharpest minds, most innovative brands, and biggest opportunities to learn, grow, and lead.
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Replay: Creating Careers, Taking Vacations
When Mark Fisher opened his first gym, he found himself with a team he loved — but no real training on how to lead. Like many first time leaders, he was asking himself these questions…
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The 1% That Cost Olympic Gold — Don’t Let It Cost You
In the men’s 100m final at the last Olympics, Noah Lyles won gold in 9.83 seconds. Letsile Tebogo came second in 9.88.
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How Streaks and Dopamine Boost Gym Member Retention
Duolingo. Apple Fitness. Headspace. TikTok. They’ve all mastered one thing: streaks.
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Replay: Gamify Your Club or Studio & Keep Members Longer!
In 2025, member retention is more critical than ever. This powerful online event will show you how to transform your fitness club or studio by integrating gamification strategies that boost engagement, drive consistency, and significantly reduce cancellations.
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What Great Gym Owners Do That Other’s Won’t
When you’re in a leadership role—owner or manager—it’s not just about making the right decisions. It’s about making the toughest right ones.
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The Fitness Industry Is Missing Out on the Digital Health Boom
Last month I attended the Australian Digital Health Festival and it hit me — the fitness industry is being left out of the health conversation.
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2025 AUSactive National Awards Finalists Revealed
The finalists for the 2025 AUSactive National Awards have officially been announced, celebrating the dedication, passion, and impact of individuals and organisations across the Australian active health and exercise industry.
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Level Up Your Team to Recruit, Develop & Retain Top Talent
In this action-packed live event, we’ll break down how to attract qualified candidates, develop your staff into future leaders, and create a culture that people want to be a part of.
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Gym Owners Are Drowning in Data & Starving for Insight
What I’m seeing right now across the fitness industry is leaders drowning in data and then starving for insight. Dashboards. Reports. Spreadsheets. They all produce ‘what’ we have done but no one is asking…
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