Blog - Active Management

BeWell Brands Announces Second Joint Venture Partnership with Fitesque

By JT | October 23, 2025

Strategic alliance expands BeWell’s footprint into the creative fitness sector with Australia’s leading burlesque-inspired fitness program.

The 4 Most Expensive Words in Your Gym

By JT | October 17, 2025

Can you honestly say no staff member has ever said, “That’s not my job”?

FitnessBiz Newcastle | Converting More Prospects

By JT | October 14, 2025

If your business wants to convert more prospects into memberships, packages or programs, this 3-hour workshop is exactly what your team needs.

Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)

By JT | October 13, 2025

The fitness industry is more competitive than ever. New studios, gyms, and fitness businesses open every month, while digital platforms and at-home options multiply the choices available to your potential members. Yet some fitness businesses are thriving in this environment while others barely survive.

The $0 Retention Strategy: Smile, Name, Repeat

By JT | October 10, 2025

I’ve been reminded of something so simple, yet so powerful: soft skills build retention.

Position Vacant For A Marketing Assistant At Jindalee Fitness

By JT | October 4, 2025

We’re not just a gym — we’re a fitness, wellness, and community hub with a huge member base, with big plans ahead with significant investment in new industry-leading facilities and member experiences in the coming months.. Our marketing needs to be as bold and energetic as our culture. If you’re creative, organised, and hungry to make your mark in the fitness industry, this is your shot.

Position Vacant For A Growth & Member Experience Manager At Jindalee Fitness

By JT | October 4, 2025

The Member Experience & Sales Manager is the engine behind our growth and our culture. This role blends people leadership, sales execution, and community engagement to drive acquisition, retention, and lifetime value across our member base.

Bold Moves V Safe Moves For Gym & Department Growth

By JT | October 3, 2025

We’ve got rising wages, cost-of-living pressures, and members demanding more value. That’s the backdrop. So in this environment, playing it safe is the riskiest move you can make.

How To Prepare For Agentic AI

By JT | September 29, 2025

Train your own AI employees that sound and act just like your best team members. Sell memberships, service existing customers and provide motivational fitness support.

The Inefficiencies In Your Business Have A Solution

By JT | September 25, 2025

Are you paying for software subscriptions that you don’t fully use or worse don’t even need, because another tool you own already does the job?

Impacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value

By JT | September 22, 2025

Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.

Myzone appoints leading motivation scientist to tackle fitness industry’s retention challenge

By JT | September 19, 2025

Myzone has appointed leading behaviour change specialist Dr Heather McKee as Motivation Science Advisor, accelerating its mission to solve the fitness industry’s biggest growth inhibitor: member drop-out.