Education and News For The Fitness Industry

Secrets of the Roundtable – Gaining, Training and Retaining a High Performance Fitness Team

By JT | November 10, 2025

This session is for fitness business owners or managers wanting to build or improve a successful personal training program.

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Fix the Leaks Before You Spend More on Marketing

By JT | November 7, 2025

If you want more members or clients, you’ve got two options:

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Myzone spearheads new era of fitness technology

By JT | November 6, 2025

At a prestigious red-carpet event in London, UK, Myzone marks a defining moment in the evolution of fitness technology, spearheading a new category, Motivation Technology (MoTech), that transforms the science of motivation into action.

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Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)

By JT | November 3, 2025

I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question:  What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”

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How Gym Owners Can Master Their #1 Priority

By JT | October 31, 2025

What I’m seeing right now is owners stuck on priorities. Everything’s urgent. Everything’s a #1. But when everything’s a priority, nothing gets done — you’re running flat out but going nowhere.

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Why Your People Matter More Than Your AI Strategy

By JT | October 24, 2025

AI is everywhere! It was a topic of conversation at FILEX this year. But here’s the stat that stopped me: only 35% of CEOs believe their teams are ready for AI, according to Inc. Magazine.

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BeWell Brands Announces Second Joint Venture Partnership with Fitesque

By JT | October 23, 2025

Strategic alliance expands BeWell’s footprint into the creative fitness sector with Australia’s leading burlesque-inspired fitness program.

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The 4 Most Expensive Words in Your Gym

By JT | October 17, 2025

Can you honestly say no staff member has ever said, “That’s not my job”?

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FitnessBiz Newcastle | Converting More Prospects

By JT | October 14, 2025

If your business wants to convert more prospects into memberships, packages or programs, this 3-hour workshop is exactly what your team needs.

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The $0 Retention Strategy: Smile, Name, Repeat

By JT | October 10, 2025

I’ve been reminded of something so simple, yet so powerful: soft skills build retention.

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Position Vacant For A Marketing Assistant At Jindalee Fitness

By JT | October 4, 2025

We’re not just a gym — we’re a fitness, wellness, and community hub with a huge member base, with big plans ahead with significant investment in new industry-leading facilities and member experiences in the coming months.. Our marketing needs to be as bold and energetic as our culture. If you’re creative, organised, and hungry to make your mark in the fitness industry, this is your shot.

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Position Vacant For A Growth & Member Experience Manager At Jindalee Fitness

By JT | October 4, 2025

The Member Experience & Sales Manager is the engine behind our growth and our culture. This role blends people leadership, sales execution, and community engagement to drive acquisition, retention, and lifetime value across our member base.

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Bold Moves V Safe Moves For Gym & Department Growth

By JT | October 3, 2025

We’ve got rising wages, cost-of-living pressures, and members demanding more value. That’s the backdrop. So in this environment, playing it safe is the riskiest move you can make.

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How To Prepare For Agentic AI

By JT | September 29, 2025

Train your own AI employees that sound and act just like your best team members. Sell memberships, service existing customers and provide motivational fitness support.

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The Inefficiencies In Your Business Have A Solution

By JT | September 25, 2025

Are you paying for software subscriptions that you don’t fully use or worse don’t even need, because another tool you own already does the job?

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