Education and News For The Fitness Industry
How To Prepare For Agentic AI
Train your own AI employees that sound and act just like your best team members. Sell memberships, service existing customers and provide motivational fitness support.
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The Inefficiencies In Your Business Have A Solution
Are you paying for software subscriptions that you don’t fully use or worse don’t even need, because another tool you own already does the job?
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Impacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value
Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.
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Myzone appoints leading motivation scientist to tackle fitness industry’s retention challenge
Myzone has appointed leading behaviour change specialist Dr Heather McKee as Motivation Science Advisor, accelerating its mission to solve the fitness industry’s biggest growth inhibitor: member drop-out.
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40% Of Your Sales Are At Risk (Seriously)
I remember when we actually trained our staff how to sell. Do you?
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Are Your T&Cs Hurting Your Member Experience?
This week I found myself scratching my head over a hotel’s terms and conditions – and it got me thinking about your business.
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Snap Fitness Powers Ahead with 10 New Clubs in 10 Weeks Across Australia and New Zealand
Snap Fitness is celebrating a remarkable milestone, opening 10 new clubs in just 10 weeks as the brand continues to go from strength to strength.
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Recovery and wellness brand O-Studio launches in Australia
Newly formed franchising group, BeWell Brands has announced a joint venture with O-Studio, a fast-growing recovery and wellness concept from New Zealand, which will make its Australian debut in early 2026.
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Recruiting Superstars In Your Business
How much time, energy, and money does your business spend on marketing and acquiring new customers? Most businesses allocate a significant portion of their revenue to these efforts, but what about the cost of acquiring great talent?
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The 1% Better Hack: The Clipboard Secret
Please imagine that you’ve got a sick pet. You have a choice of 3 qualified vets to look after your very sick pet:
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The Power of Group Fitness: Why It’s Still Your Retention Secret Weapon
When it comes to keeping members engaged, nothing beats the energy, accountability, and community created in Group Fitness. In the Fitness Business Podcast’s latest live event, Nik Herold explored why Group X is more than just classes on a timetable. It still is the core driver of member retention and club culture.
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Is Your Team Forgetting This Retention Hack?
Remember the bar Cheers where “everybody knows your name”? That wasn’t just a TV slogan, it was a retention strategy used across the industry in the 90’s.
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The Future Of Fitness Leadership: REX Roundtables And Industry Evolution
I was interviewed on The Future of Fitness podcast recently and had a great chat with Eric!
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What Can A Non-Dancer Tell A Dance Community?
I was interviewed on The Dance Yourself Brave Show and had a blast with the host, Mariana!
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The Silent Profit Killer In Your Gym
Chatting with a friend last week about joining a gym, he said “I didn’t think I’d put on any weight… until I saw a photo from 5 years ago.” That’s weight creep — and your business has a version of it too: Expense creep.
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