Education and News For The Fitness Industry

Creating Awesome Customer Service

By JT | May 24, 2013

Here are a few basics for your business: React quickly to complaints. The longer it takes for you to correct a complaint the more you will have to give to appease the situation. For complaints, don’t text, Facebook or email. Pick up the phone. Where possible, let your customers feel like a client of your…


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Cloud Computing Accounting Solutions a.k.a Stuff that helps us manage money better

By JT | May 23, 2013

If there is one thing that Personal Trainers and Gym owners love more than anything, its managing finances, dealing with invoices and tracking expenses. Ok, not really, but lucky for us there are experts like Heather Smith that make it simple and take all the hard work out of it. Here are some great tips…


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Top 6.5 Referral Strategies

By JT | May 23, 2013

Following on from last month’s article from Jeffrey Gittomer on referrals, here is what he says are the top 6.5 ways to get referrals: Deliver memorable service. It’s simple. Be friendly and helpful, and give positive responses. Be available. Make it easy to do business with you and anyone else in your company all the…


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Hump Day Laugh #7

By JT | May 22, 2013




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Sales Tips from Jeffrey Gitomer

By JT | May 21, 2013

These wise words from Gitomer share why you or your team may experience a sales slump: Poor belief system. I don’t believe that my company or product is the best. I don’t think that I’m the best. Poor work habits. Getting to work late, or barely ‘on time’. Not spending your time with people who…


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Bioritmo Hits 100,000 People

By JT | May 20, 2013

Bioritmo is one of the most successful chains of clubs in the world. Based in Brazil, I love this marketing and obviously so do the Brazilians!!!


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Your Facebook Page Influences Potential Members

By JT | May 17, 2013

It may have been in the April 2011 ‘S-Net: The Impact of Social Media’ study by ROI Research that it was found that 60% of US social network users were at least somewhat likely to take action when a friend posted something about a product, service, company or brand on a social media site –…


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Personal Trainer Tips: Why scrambled eggs don’t belong on the gym floor

By JT | May 16, 2013

It occurred to me recently that we spend a lot of time talking about what we should do as personal trainers to improve & enhance our businesses, yet sometimes it’s what we shouldn’t do that makes all the difference.


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Why Your Business Doesn’t Kick Goals

By JT | May 16, 2013

Can you identify why you don’t reach your business goals?


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Hump Day Laugh #6

By JT | May 15, 2013




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Zappos – A Great Place to Work

By JT | May 14, 2013

In an ever increasing labor competitive market, we need to provide a workplace that meets the needs of our staff. In fact ideally, as we strive to do with our customers, we should exceed staff expectations. One company has done exactly that! Zappos is an online retailer in the US. In 2009, Zappos was featured…


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Do People Buy Stuff at the Counter?

By JT | May 10, 2013

You know all those goodies at the counter at the supermarket or at the petrol station? Well does anyone ever buy anything there? These are called impulse purchases and they are a $5 billion market! In a US survey, people were asked how often they buy products from stands at the checkout counters, 46% of…


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Why so much Interest in Pinterest?

By JT | May 9, 2013

I can’t hold off any longer. It feels like every day I’m seeing more and more people jump on the Pinterest bandwagon. Facebook, Twitter, at the gym or around the dinner table, people are talking about their newfound obsession of this quick to rise new social media superstar. So for anyone who hasn’t yet immersed…


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Marketing is ALL About ‘You’s’

By JT | May 9, 2013

In your marketing piece, or even on your website, count the number of you’s and your’s. You should have at least twice as many you’s and your’s as I’s and mine’s and your company’s name. A ratio of four to one should be your target. When your customers and clients read your marketing, they love…


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Hump Day Laugh #5

By JT | May 8, 2013




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