JT In The Raw
I’m failing at more things than you think…
One thing I’ve become very comfortable with as a 32 year old business owner is failure. I hate failing – really HATE it! But every failure shows I am moving and gets me closer to the next success, as I learn!
Read MoreThe Dangerous Mindset We May Have Accidentally Created
Do any of your members miss one workout, then disappear for two weeks? A new study caught my attention this week, and honestly, it explains a lot about human behaviour in fitness.
Read MoreStrange? Why Hasn’t the Phone Rung? Here’s Why!
Could there be anything more boring than auditing your business? Seriously, checking if everything is working the way it should. But not doing this boring task is costing you thousands!
Read MoreI felt like a first-time member
I went to the dentist this week and I hated every second before it and during it. Not the dentist herself, just the thoughts and feelings my brain was conjuring up!
Read MoreThis Is Why No One Opens Your Emails
When was the last time you actually looked forward to an email from a business? Most don’t and that’s exactly why people think email marketing is dead.
Read MoreWhat a Sharp Haircut Taught Me About Customer Loyalty
This week I tried a brand new barber. Cut-throat razor on the edges. Clippers for the stray hairs (why do they multiply as we age?). Hair dryer, product, the works.
Read MoreSell Without Sounding Salesy
When you genuinely believe your membership or PT can change someone’s life, you’re not “closing a deal”, you are opening a life change for the person in front of you.
Read MoreAre You a Window or a Mirror Leader?
There are plenty of great business books — but Good to Great by Jim Collins is in my top five.
Read MoreBusiness Growth Starts With A Smile
How good is a laugh? When you laugh, your body releases endorphins — those feel-good hormones you also get from exercise… or sex!
Read MoreDoes The Fitness Industry Really Understand Its Members?
Let’s be brutally honest for a second — how many of your members actually love exercising?
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