Marketing
Strange? Why Hasn’t the Phone Rung? Here’s Why!
Could there be anything more boring than auditing your business? Seriously, checking if everything is working the way it should. But not doing this boring task is costing you thousands!
Read MoreI felt like a first-time member
I went to the dentist this week and I hated every second before it and during it. Not the dentist herself, just the thoughts and feelings my brain was conjuring up!
Read MoreThis Is Why No One Opens Your Emails
When was the last time you actually looked forward to an email from a business? Most don’t and that’s exactly why people think email marketing is dead.
Read MoreThe Story That’s Driving Your Business (Whether You Realise It or Not)
If I walked into your business today and asked, “Why does this place exist?” what would or should I hear from you and your team?
Read MoreTeam Effort Isn’t the Problem. Their Direction Is
It’s the beginning of the month, so if I asked your team, “Where are we heading this month?” Would they all give me the same answer? Would they all have an answer at all?
Read MoreWhat the Super Bowl Ads Get Right (and Wrong) for Gym Marketing
I love Super Bowl ads but here are three things most gym owners forget when they admire them.
Read MoreBusiness Growth Starts With A Smile
How good is a laugh? When you laugh, your body releases endorphins — those feel-good hormones you also get from exercise… or sex!
Read MoreDoes The Fitness Industry Really Understand Its Members?
Let’s be brutally honest for a second — how many of your members actually love exercising?
Read More1% Better Leadership: Have Your Team’s Back & Do They Know It?
I’ve coached amateur sport, semi-pro teams, kids, and adults. And whether it’s on the field or in business, here’s the one percenter that matters most: Your team must know you have their back.
Read MoreFix the Leaks Before You Spend More on Marketing
If you want more members or clients, you’ve got two options:
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