Podcasts
Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)
I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question: What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”
Read MoreImpacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value
Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.
Read MoreRecruiting Superstars In Your Business
How much time, energy, and money does your business spend on marketing and acquiring new customers? Most businesses allocate a significant portion of their revenue to these efforts, but what about the cost of acquiring great talent?
Read MoreThe Future Of Fitness Leadership: REX Roundtables And Industry Evolution
I was interviewed on The Future of Fitness podcast recently and had a great chat with Eric!
Read MoreWhat Can A Non-Dancer Tell A Dance Community?
I was interviewed on The Dance Yourself Brave Show and had a blast with the host, Mariana!
Read MoreIs Group Fitness Dying – Or Are You Just Missing Half the Recipe?
Everyone blames declining class numbers on programming or instructors — but what if that’s only 40% of the equation?
Read MoreThe Magical Marketing Mix For Fitness Studios
Wouldn’t life as an owner be easier if we knew what to do & what to avoid to be successful with our marketing? That’s a hell yeah – we’re covering that today!
Read MoreReplay: Creating Careers, Taking Vacations
When Mark Fisher opened his first gym, he found himself with a team he loved — but no real training on how to lead. Like many first time leaders, he was asking himself these questions…
Read MoreWomen’s Leadership Panel For The Fitness Industry
Have you ever been so nervous you literally need vomited? I was on the verge as I interviewed two powerhouse global female leaders: Mel Tempest & Allison Flatley. I am blokey bloke and I am doing my best to not offend anyone – probably fail more than I succeed – so this interview I was on the edge of my seat!
Read MoreRevive Your Personal Training: Actionable Strategies for Gym Owners
Is your personal training department struggling to find its footing in the post-pandemic landscape? You’re not alone. As JT aptly put it, “Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department.”
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