Celebrating The Fitness Business Podcast 100 Shows With Luke Carlson
Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the US and was a guest on show 91.
Key points from the interview:
- Everything you do in business should relate back to your company values and purpose.
- Make your self goals for learning – in Lukes case, he reads for 3 hours every Saturday and an extra 30 – 60 minutes each day!
- Encourage your team to read and support them with on-going education.
Chantal’s top take-away:
Luke describes a system he has called ‘Project Learn” where he gets his team, every Monday morning, to read an article and on the Tuesday morning they all get together to discuss the article. I love this concept and it’s something we can all implement into our workplace.
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.