What the heck does a former
health club owner know about…

• Customer service & retention
• Marketing on a shoe string budget
• Increasing the average yield of customers
• Sales
• Management styles, skills & leadership
  

The answer is simple . . . LOTS!

The fitness industry is very tough industry – we are asking people to part with their hard earned dollars to achieve an intangible goal. That’s right . . . we ask for over $1000 and that the consumer commit to 3 times a week for a year.

We operate in an incredibly competitive environment. We have to tackle not only other gyms but other recreational activities plus of course the tightening of the family budget and general motivation challenges.

After operating health clubs since 1993, we know we can help your business in the following ways:

Strategies for your business to ensure you offer premium customer service and gain maximum retention of your customers. This may involve a 4 week training program, a key note presentation at your conference or a work shop at your strategic planning day.

The margins in operating health clubs are so slim that we have perfected guerrilla marketing strategies. These are low cost programs to build the brand in the community and make your product top of mind awareness. This marketing delivers a waterfall of leads for you to convert. We can help in your marketing plan by leading a brainstorming session on how to outwit and our market your competitors.

Research shows that regardless of the industry or the business there are 3 ways to make more profit – charge more, decrease expenses or have the customer buy more. The skill of your business is to be always being able to offer something to re-purchase. The power of the internet makes this very easy – e-books, communication with auto responders and more. Allow us to come into your business and work with you on developing a plan to increase the average yield of your customer base, with little to no increase in your expenses.

Selling is a skill that anyone can learn and when done well the prospect will walk away feeling that their new best friend is your employee. There are steps that we follow to ensure we have massive rapport that we find the product or service to truly meet their needs and to ensure there are no objections after the price presentation. Then the final step is to ask for referrals. The 8 step process is simple and can be taught to your team to maximise your profit.

Leadership and management skills are the same regardless of the industry because we are dealing with people. It is critical that you involve your people in decision making and some strategic decisions. If you have buy in from the staff, then much can be achieved. The problem is generally not the staff but rather the managers feeling happy enough to let go and involve them. We can do some awesome leadership training that will make people want to work for your managers and company.

Corporate Services

You can be involved with Active Management in a multiple ways. But the key is the first step . . . a needs analysis. We believe the first step in developing a long term relationship with a company is to first understand their business and what they are trying to achieve. Followed then by a proposal of how we can help you. Your first meeting there is no obligation; it is a chat about your business, your management and your goals.

Once we know how we can help we can offer a number of services:

• Business coaching – fortnightly and monthly contacts are available to help keep accountable and also achieve your business goals. Click here.
  

• Staff Training – we can develop a training program for a day to 12 months. As Justin has his Certificate IV Training and is a qualified teacher, you can be guaranteed quality and entertainment as you staff are educated.

• Key Note Presentation – maybe at your next conference or staff training day or product launch you need someone to add energy, enthusiasm, and learning then Justin can do this for you.