There is a clear relationship between staff retention, business profitability and staff training.  At Active Management we can help you establish a training program that is cost effective, time efficient and tailored to your needs of the business.

As a former teacher, Justin gains lots of excitement when training adults in an area that they share a passion.  He has a unique method of training that ensures everyone participates and walks away with take home information that they can use every day.

We can tailor a program for you on any component of fitness business.  Our most popular training programs include:

Sales Training

Just a like a baseball player must go around all the bases to score a home run, a fitness professional needs to go through the critical steps to get someone started on a membership or a personal training package. This training will allow you to discover the key to success in the ‘sales process’ is the needs analysis but also then the power you have when you use this information correctly. You will receive scripts for many components of the process, which you can use immediately. Sales training can be a one day session or split up into more convenient training times. We can even do monthly updates to keep your sales team motivated and focused.

Customer Service Training

The only way to differentiate yourself from any other fitness business is service. We all have the same equipment but the way we meet, greet, communicate and farewell our members on a daily basis will improve our retention. This training focuses on learning the importance of customer service and the financial implications of superior service.  Look at other industries and see what we can learn from them. Most importantly you will see that just through improved customer service, you can change your retention and sales figures. 
Finally, practice some challenging opportunities that occur in your business every day! This will give you the tools to be prepared in order to give that superior service.

Handling Incoming Calls

The goal of every incoming call is to convert every inquiry into a potential member and then book them for a tour. You and your team can do this in less than 3 minutes when you know how simple it is to build the rapport necessary for winning a persons trust and getting them to commit to a club visit. Skip a step and you risk losing the only opportunity you may ever have at introducing the caller to your business. Therefore, it's crucial that everyone who answers your phone must be given the necessary tools to turn a professional phone inquiry into a successful booking. Active Management has perfected the technique and developed a staff training program that includes training with a scripted form, practice and performance feedback.

Health Club Management

This is ideal training as a new owner or manager, an aspiring manager or an owner or manager who needs focusing on the basics of club operations and management.  This is the start of the training, with mentoring then following.  As the competition in our industry increases, business acumen increases in importance and you will learn:

Managing Key Numbers in Your Business. You will walk away with a list of key numbers for your business and what industry averages are for each number.  Plus more importantly how to manage them to improve them.

Where Does Customer Service Lay in Business Success. One of the key aspects to differentiating your business in service.  It is cheaper to introduce than new equipment and can be more powerful than any promotion.  Learn what you need to do create magical experiences for your customers when they walk through the door.

Champion Staff: Finding & Developing Them. This session will share ideas on how to find quality staff, interview them and develop them to be champions of your company.  This is an essential human resource session to grow your business success with your people.

Designing & See Marketing Pieces that Produce Profit. This educational session will share key strategies to increase response rate from your marketing and then see examples that you can replicate in your business

Once You Have Them, Keep Them Longer. The challenge for the industry has always been retention.  In this session you will walk away with tools and ideas on how to keep your members longer by creating fun for them.

Being a Level 5 Leader. Your Team will respond to you and your vision.  This session will share leadership secrets that will enable your Team to fall in behind you follow you into battle.

This full day management workshop will provide you so many ideas, tools and strategies that as managers and owners you will be energised to act.  It is ideal for new club owners or an introductory training program for new franchise owners.  In 12 months your business will be stronger and more profitable.

Leadership Development

History shows that people achieve great things with a great Team behind them. In any business leadership is the key.  But a Team do not just gather behind anyone, they gather and push forward behind someone they trust and respect.This is a coaching program that will help develop up your up your potential managers. We can help develop leadership training for your key people in your business, so that there is less reliance upon the owner!

Working as a Team for Strategic Growth

With experience of running a business with over 60 staff, we are experienced in helping Teams unite behind a common goal.
Our goal is to work with you to identify what is the future direction of your business – what will be the products offered?  What will be your pricing structure? What are the strengths and weakness of your business? Competitive analysis? And more but all important in identify the future.
Then we work with the Team to have them unite behind the leader to ensure there is buy in and clarity in the goals the organisation want to achieve.
Powerful training that can take your business to a new stratosphere.

Developing Personal Training in Your Business

There is a clear correlation between member/client results & retention and the number of people doing personal training. The key for any health club is to ensure that personal training is profitable. We can help set up a profitable personal training program in your club. The program includes a simple template for a session, complimentary session, seasonal launch of personal training, remuneration packages and more. This is a comprehensive  package that will make financial sense.

You can have Justin come to your business and do a tailored session for your business or maybe self paced learning with his DVD’s would be better for you.