Lower Health Insurance Fees For Gym Members
The December issue of CBI from IHRSA shared a great innovation from Japan!
“Researchers from Osaka University are working on a business model that would allow the insurance industry to offer lower premiums to people who work out at gyms.”
They used 79 gym members as their research group (aged 20 to 82) and calculated the probability of suffering strokes, heart attacks or other major medical conditions. The study found that these people paid an average of $US14,337 less than the national average for medical expenses.
The study is being subsidised by Japan’s Ministry of Economy over the next 2 years before formally presented to the insurance industry.
This will have a massive impact worldwide on the health insurance industry and the economies of countries. Not to mention the fitness industry.
Pretty bloody exciting I think!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.