The Business Continuity Question Nobody Wants To Ask
I had two REX members end up in hospital recently. One in the US for nearly 2.5 weeks and the other in Australia for a week. Thankfully both are okay. But it reminded me of the old question, “What happens if you get hit by a bus?”
How to Stop Working 80-Hour Weeks in Your Fitness Business
Are you an exhausted gym operator or a true fitness business CEO? Learn why working 80-hour weeks won’t scale your gym, and how to build a business that serves your life.
I’m failing at more things than you think…
One thing I’ve become very comfortable with as a 32 year old business owner is failure. I hate failing – really HATE it! But every failure shows I am moving and gets me closer to the next success, as I learn!
Business Coaches Let Down Fitness Business Owners
Are you letting yourself off the hook as a gym owner? Discover why a hired fitness business coach might not be enough, and what true accountability actually looks like.
The Dangerous Mindset We May Have Accidentally Created
Do any of your members miss one workout, then disappear for two weeks? A new study caught my attention this week, and honestly, it explains a lot about human behaviour in fitness.
Is Your Gym’s Bank Balance Your Profit
Are you running your fitness business on data or gut feel? Learn why managing cash flow isn’t a business strategy, and how benchmarking your gym’s profit margins can transform your growth.
Strange? Why Hasn’t the Phone Rung? Here’s Why!
Could there be anything more boring than auditing your business? Seriously, checking if everything is working the way it should. But not doing this boring task is costing you thousands!
“Proven” Fitness Business Systems Are Failing Gyms
Stop buying “proven” fitness business systems that don’t work for your gym. Learn why context matters more than blueprints, and how to build enterprise value instead of copying tactics.
I felt like a first-time member
I went to the dentist this week and I hated every second before it and during it. Not the dentist herself, just the thoughts and feelings my brain was conjuring up!
The Hidden Cost of Isolation in Fitness Business Leadership
Discover the hidden cost of isolation in fitness business leadership. Learn why gym owners make expensive mistakes when they guess, and how to find the right peer network.
The 3 E’s of Exceptional Member Experience: Insights from Chris Stevenson and Marisa Hoff
We recently hosted a live event with Chris Stevenson and Marisa Hoff from The Empower Group. If you missed it, you missed a masterclass on how to truly differentiate your fitness facility in a crowded market.
Why Your Fitness Business Hit a Revenue Plateau (And How to Break It)
Hit a revenue plateau in your gym? Discover why buying another lead generation system won’t fix your fitness business and what you need to do instead.
This Is Why No One Opens Your Emails
When was the last time you actually looked forward to an email from a business? Most don’t and that’s exactly why people think email marketing is dead.
AUSactive Launches Inaugural “Sales Excellence” Award in Partnership with Mystery Shopping For Fitness Businesses
AUSactive is proud to announce the launch of the inaugural Sales Excellence Award, a brand-new category for the 2026 AUSactive Awards, proudly sponsored by Mystery Shopping For Fitness Businesses.
When Your Systems Ignore Your Members Behaviours
We bought a car recently and what should have been exciting, wasn’t. Three days in, it was back at the dealership getting fixed and that’s where the lesson began.