May 2006
In this month’s edition:
Welcome to new subscribers!
After Filex and IHRSA there could be many new subscribers to the Active Management E-news. To you, welcome! To old subscribers, I am back on deck with enthusiasm and motivation to present you lots of bit size information to help your business prosper!
What a holiday!
Now I know why we work so hard . . . to have a holiday! I had a wonderful break in Mexico and what a wonderful country. The Mayan civilization I found fascinating and boy were they clever people. You can see this unbelievable temple at Chichen Itza they built without beasts of burden or the wheel!
But one highlight was swimming for an hour with dolphins. While this is not a great shot, it is me receiving a ‘foot push’ from 2 dolphins. Way Cool!
Anyway back to work . . .
Report on IHRSA
IHRSA this year was an interesting event. The fact it was held in Vegas meant way too much activity in the evenings, so networking was left to the day time. As a result, I did not get to catch up with all the Aussies over there.
 The key note presentations were AWESOME. I have to admit I was a tad cynical in advance of Bill Clinton’s address. But he was great. An unbelievably intelligent man who knows so much information – I now can see what Hillary and Monica see in him (that was a joke to my US friends!)
Here is what Paul Richards from Club Physical, New Zealand had to say:
Clinton spoke about the need to influence people positively. “If enough people agree with you, anybody in the world can have a huge impact. The internet has empowered people to be able to do this”. He also spoke about how although USA leads the world in healthcare dollar spending a massive 16% of its income on this; BUT it ranks a dismal 37th for healthcare quality in the world!
Clinton blames this on the insurance companies who have muscled in with controls and influence within the system. For example he says, 34% of the funds are sunk into red tape, administration costs and alike. “Childhood obesity for example is a self inflicted wound. Incredibly our funding systems don’t pay to help people ‘stay well’, but is more easily obtainable once a person already has diabetes.”
“Increasing obesity alone has lead to a 27% increase in health spending over the last six years. Meanwhile 47% of the average American food budget is spent on fast food”.
Key notes were given by Jim Collins and Ken Blanchard, and feature presentations given by Deepak Chopra, Dr. Stephen C. Lundin, and Steven N. Blair, P.E.D. All very insightful and convention highlights.
Nearly 200 other educational and networking sessions were held but from these nothing truly stood out. In deed, the sessions reinforced what a wonderful job we are doing in Australia with our industry.
 Report on Filex
I know I am biased but having a short time between IHRSA and Filex, I am pleased to say I believe we are blessed with a far superior conference in a beautiful city! This year our overseas speakers excelled: Joe Cirulli, Shawn Stewart, Geoff Dyer, Casey Conrad and a cameo from Victor Brick! To them we thank them VERY much.
There was way too much to cover in this short e-news but for those who did not attend, I suggest you purchase CD’s of the great sessions. To buy the recorded sessions, you need to get in contact with Conference Capture. Their details are:
Conference Capture
Unit 8, 46 Buffalo Road,
Gladesville, NSW,
Australia, 2111.
T: 0408 001 818
F: (02) 9646 3699
E: info@conferencecapture.com.au
Now for some education . . .
 When is the best time to call
Taken from Jay Conrad Levinson’s newsletter - the father of Guerilla Marketing – here is a list of the best time to reach your prospects by telephone:
- Accountants -- Standard business hours except between June 15th and August 15th.
- Bankers -- Before 10am and after 3pm, Monday to Friday
- Clergy -- Between Tuesday and Friday
- Dentists -- Between 9am and 11am, Monday to Friday
- Doctors -- Before 9:30am or after 1:30pm, Monday to Friday
- Engineers -- Between 1pm and 5pm, Monday to Friday
- Executives -- Before 9am, during the lunch hour, and after 1:30 pm, Monday to Friday
- Farmers -- Between 12 noon and 1:00 pm
- General contractors -- Before 9am, during the lunch hour, and after 5pm, Monday to Friday
- Grocers -- Between 1pm and 3pm
- Heads of businesses -- Before 9am, during the lunch hour, and after 5pm, Monday to Friday
- Homemakers -- Between 10am and 11:30 am and between 2pm and 4pm. Notice -- never during dinner.
- Lawyers -- Between 11am and 2pm and between 4pm and 5pm, Monday to Friday
- Nurses -- During the half-hour before or after scheduled duty hours. Call the local hospitals to get details about shift schedules.
- Pharmacists -- Between 1pm and 3pm, Monday to Friday
- Teachers -- Between 3pm and 6pm, Monday to Friday
Getting the most from Filex
A general affliction for many people is a disease called TFI – Total Failure to Implement! To help you implement your ideas from Filex or any conference you attend try these simple steps:
- Write a brief list of ALL your ideas
- Prioritise them
- Share them with your Team and ask for help
- See if there are any Champions on the Team who will assist you
- Set time lines together
- Have a certain point you must reach with every project before you move on to the next – ideally completion!
- Ensure every project has been completed and evaluated by your time line
If you would like help in staying on track with your ideas, email Justin and he can begin a mentoring program with you to personal and business success.
Unleashing the Ideavirus by Seth Godin
This is a great book that tells you HOW to spread the word of your business. There are lots of ‘sneezers’ that you can tap into within your business. You just need to make sure you are tapping into the right ones!
What is great is that Godin steps your through the process for creating your own Ideavirus. This will help you stand out from the crowd and avoid more traditional marketing.
To buy the book click here
Stop Procrastinating!
The Team at Active Management wants to help you make more money. So stop thinking about if you should or shouldn’t and drop us an email that says, ‘Please help us with our marketing plan!’
We are excited now to be able to offer 12 month marketing plans that are tailored to suit you and the goals of your business. Your marketing plan can be:
- Design and run you own marketing but have Justin’s help in facilitating the concepts and stimulating thoughts with aggressive guerilla marketing tactics;
- Designed by Active Management and run by you; or
- Designed and run by Active Management.
We can help with your internal and external marketing programs. So stop trying to do everything. Do what you do best and let us do what we do best! So email Justin now.
 Round Table Update
We currently have 4 Round Tables in Australia. Each Round table is made up of independent, non-compete club or business owners. Australian Fitness RT, the Australian & New Zealand RT and the Personal Trainers RT are now full! You cannot get on even if you wanted too!
But we have 6 places left for the Australian Club Owners RT. The first meeting of this RT is in Sydney on June 1st & 2nd. If you are interested in joining this RT, email Justin now: jt@activemgmt.com.au.
Personal Business Training
Are you looking for the extra edge in your business and you have a franchise or belong to a chain? Maybe you simply have limited funds for developing yourself professionally as all your money is tied up in the business! If you would like some business mentoring, contact Justin today.
The Team at Active Management have a limited number of one to one business mentoring spots available. You will meet bi-monthly for 3 hours to set goals and review goals. You will receive valuable education on relevant topics to help you. And you will be held very accountable with fortnightly emails and teleconferences.
This mentoring program starts at $99 per month and goes up to $495 per month. For more information contact Justin from the Active Management Team by clicking here!
|
