July 2006
In this month’s edition:
An marketing lesson for fitness clubs & personal trainers to learn from Hotmail
The way Hotmail spread like a virus throughout the world was through the simplicity to enrol in the service. But how did people know how to do this? The signature at the bottom of the email!
Your email signature can be a little billboard that draws attention to different aspects of your business. If you send out a lot of emaisl every day, these signature messages can get noticed by lots of people. So make sure that the signature has impact and or a link to make it easy to do whatever you're promoting: gaining referrals, booking for a session.
 If you have several departments, let's say there are four departments in your organisation called Front Desk, Sales, PT and Massage. Each Department can have it’s own signature to promote the activity, event or campaign.
Schedule each department's personnel to use one of the campaign's signatures starting every Monday for a full week. The next week, each department uses a different signature.
Looking to do an Email Marketing Campaign
Contact Justin today for a FREE copy of an email marketing make over checklist!
5 Secrets Copywriting Professionals Use to Create headlines!
Last month from Jay Conrad Levinson, The father of Guerilla Marketing, I received these simple tips for your flyers, newspaper ads and all your marketing! As we know the headline attracts the initial attention, these tips are critical:
1. The How-to.
"How to" in the title immediately alerts your reader that you plan to give them something they can put to use today in a format they can follow. Using numbers is one way to let your audience know that what follows will be easy to digest. For example: "How to Get on Sunrise in 10 Easy Steps."
2. The Command.
Commands assure you that there is a way to get what you want from the advice that follows. They touch the "I want that!" place inside you. For example: "Become an Internet Millionaire!"
3. The Shocking Statement.
Bring up the unlikely, the counterintuitive. Provocative statements get our attention like an electrical shock. They make you sit up and say, "Really?" For example: "Wives Who Don't Want Sex."
4. The Question.
People often unconsciously answer the question you pose in their minds, so then they read on. For example: "Do you really know your mate?"
5. The "New" News Item.
The latest news flash needs to introduce something truly new in order to be valid. If you say you're first, it needs to be true. "New news" promises excitement, informs, or states something helpful that will benefit a lot of people. Words like "only, new, introducing, powerful, and first," are a few words that insist on attention. For example: "Find out about the only drug that cures unhappiness."
Boost Juice Update
Unfortunately, we did not secure enough interest from clubs to run this promotion. We have spoken with Boost and will plan to repeat the promotion in August 2007! Yes, some time away but they get booked up very quickly. We will keep you posted.
Contractors or Employees?
Are you confused? Whether you are the employee or the employed the area is grey but with the tax season upon us, now would be a great time to iron out any confusion.
For a free Fact Sheet from the ATO, click here and Justin will send the clear definitions for you.
Club Solution is Operating!
We are very excited to be involved with Australian Fitness Network, Impact Training, Reebok, Institute of Fitness and Ezypay. You can gain tremendous savings by becoming a Club Network member. Let me give you an example:
Use Active Management to design a marketing piece for you. Normal cost $330 for a Club Network member only $280! If you did this for 6 months you would get your seventh month free or after 3 months you will have paid for your Club Network membership!
If you are not a Club Network member . . . contact Analee Matthews NOW!
Round Table Program Explodes!
If you ever wonder why the Active Management E-News has not hit your Inbox, it is because we are conducting orientations for new RT members. The RT program is designed for non-competing, privately owned health club and personal training studio/business owners.
 We have the Australian Club Owners Round Table and there are just 5 places left on this RT. The next meeting will be in Perth in October, so email Justin now for more information.
We also have the Personal Trainers Round Table and there are 6 places left on this RT. The next meeting will be in Canberra in October, so email Justin now for more information.
Your Own Advisory Board - Launching by the end of July!
We are very excited to launch an industry first! There is nothing like this in the industry and it will be awesome . . . you chance to ask industry experts any questions you wish!
In July, we will launch our new service where you can ask a question to the subscribers of Active News! Your question could be on marketing, human resource management, programming, or any other topic. This will then be forwarded to all subscribers to the service. So you can get a real mix of views and ideas!
The cost: FREE to answer questions! To ask one question is $22 or you can ask an unlimited number of questions for 6 months for $59 or $99 for 12 months.
You finally have an advisory board to help grow your business and career.
But we are looking for a great name for this service! Email Justin your suggestion and you could win a FREE marketing piece deigned for you ~ valued at $330.
 Quote of the Month:
The US Surgeon General Richard Carmona said, ‘Obesity is the terror within. Unless we do something about it, the magnitude of the dilemma will dwarf September 11 or any other terrorist attack.’
New Gold Lead Box Package!
 From plenty of feedback we have designed your simple Lead Box Campaign for you! Your Gold Package includes:
A lead box & pen
Backing Sheet tailored to your club or PT business
DL entry holder
Entry forms (500, 1000 or 5000)
Sticker
And this month . . . when you order 5 Gold Packages or more you receive FREE The Lead Box Stationary Kit ~ valued at $49! To see what the packages cost click here for your Package Summary, Investments and Order Form.
Want to know more about Active Management or anything contained in the email, click here. |
