Your Most Powerful Retention Tool
Group Exercise can be the most powerful tool in your toolkit or it can go horribly wrong. How do you turn it around and make it the best retention tool you have?
Here are 3 quick tips;
- Firstly you need to recognise that Group Ex is your strongest weapon against members jumping ship like lemmings. The tribal culture that is built in group fitness classes creates a team of people who hold each other accountable and have a shared experience.
- Secondly invest in instructors who can build that tribe with great member connection skills and a wow factor on stage – this keeps people coming back for more. Positive emotional energy is contagious and in Group Exercise classes this works strongly in your favour.
- Thirdly host good quality events which members can get involved in, socialise at and bring friends and family too. Give them loads of photo opportunities because when they have fun and feel proud of what they have achieved, they will promote your classes and your facility better than any marketing department could. Let them tell their own stories.
Leisl is the Group Exercise Manager at Virgin Active Norwest. 2017 winner of the prestigious Virgin Star Award which sent her to London to meet with Richard Branson. Leisl writes regularly for industry publications and is a Group Exercise Management Consultant for clubs needing analysis and advise on maximising their GEX potential.