Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne

If you are looking to the future of your business, get out of the bloody, red oceans and find yourself a blue ocean! Differentiate yourself with a new business model and this book will explain what you need to do!

It is a great strategic book with an excellent examples of what you can do – it even looks at the fitness industry as a case study!

To get your copy click here.

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

Jeffrey Gitomer

WOW! This is an in your face book on what you need to do improve customer service in your business. It is easy to read with big writing and clear points to improve. His writing style is very in your face but he really nails down what you need to do! For example from page 41:

“Let’s define your customer . . . overbearing, demanding, cheap, past due, back stabbing, wolf crying, disloyal and lying but one more thing . . .PAY CHEQUE. The president, CEO, or owner of your company doe not pay you. He or she is just a conduit for funds. The customer pays you! It’s not your boss you need to be afraid to make angry – its your customer!”

There are some some self-evaluation checklists, stories of great service, stories of poor service and lots of ideas to knock the socks off your members, clients and customers! I would suggest you read it or even delegate the responsibility of developing loyal customers to your service or front desk manager and have them read the book! To get your copy click here.

Brain Tattoos

Karen Post

The book will help you develop a strong brand for you and you business. There are number of checklists that will allow you to see where you are currently – this is scary as you confront reality! But Post does not leave you out to dry and slit your wrists, she rescues you!

Post provides a series of steps to follow that will help you develop or re-develop your brand. She will help you refine your brand, so that it has impact! And impact will gain you business.

The strength of this book is the ‘hands-on’ approach. While she shares theory, it is a practical approach that I guarantee will add to your profit. Read more

Good to Great

Jim Collins

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting... Read more

First Break All The Rules

Marcus Buckingham

Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World's Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as... Read more

The Little Red Book of Selling

Jeffery Gitomer

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the... Read more

Blue Ocean Strategy

W. Chan Kim

Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the... Read more