Top 6.5 Referral Strategies

Following on from last month’s article from Jeffrey Gittomer on referrals, here is what he says are the top 6.5 ways to get referrals:

  • Deliver memorable service. It’s simple. Be friendly and helpful, and give positive responses.Arrows and blocks
  • Be available. Make it easy to do business with you and anyone else in your company all the time.
  • Be a consistent value provider. Create an email magazine and blog with content that helps customers, and a business Facebook page where you post positive and helpful information and good news, and allow for customer interaction.
  • Give a referral to the customer. This requires work, but it’s a great way to prove your worth.
  • Get them one LinkedIn contact they can benefit from. See if any of your connections could be of value to your customers, and make connections.
  • Develop the relationship slowly over time. Create your long-term value plan, and execute it consistently. Always post a ‘thank you’ for referred business.
  • And 6.5: DON’T ASK FOR A REFERRAL IF YOU HAVEN’T EARNED ONE.

There’s an underlying powerful message in what I’m saying here. It’s about having a philosophy of giving, without the expectation of getting anything in return. This philosophy, if adopted, will give you a lifetime of fulfillment without an ounce of regret, remorse, or resentment.

Give to give. Don’t give to get.

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