Top Tips From Best Of The Boys On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with the best of the boys featuring Mike Arce, Justin Tamsett, Adrian Antigua and Jeb Blount:
Consumers tend to support brands kind to the environment. Now they support brands kind to their staff – Justin Tamsett
People don’t buy for your reasons, they buy for their reasons – Jeb Blount
Retention is everything that you do – Adrian Antigua
You want to focus on more qualified leads. You have to be good at measuring everything – Mike Arce
And their top tips were:
Mike Arce
With Facebook advertising, start with an offer you know has worked well for you in the past. Giving something away for free generally works better than charging.
Justin Tamsett
Consumers now want to support brands that are kind to their staff – which means make meaningful positive changes to your internal culture and then tell the world about it.
Adrian Antigua
Consider having a dedicated space in your club for Small Group Training.
The best Small Group Training instructors are those that have the passion for it – and it helps if they can multi-task!
Jeb Blount
People don’t buy for your reasons, they buy for their reasons.
Listen To Best Of The Boys Podcast Now
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.