Top Tips From Christine Thalwitz On The Fitness Business Podcast

Here is what resonated for me on this weeks podcast from Christine Thalwitz:

No one should be anonymous in your facility – Christine Thalwitz

Before embarking on a charity campaign, ensure the campaign part of your company’s core values. Does it resonate with your audience, is there an organic tie in? – Christine Thalwitz

And Christine’s top tips are:

  • It’s important to see the gym through our customers eyes, take the time to understand what are their fears when first considering joining a gym.
  • Take every aspect into account, from bathrooms to bath towels, layout to music and website design its essential to truly understand what your customer wants – build the club from outside in.
  • Before embarking on a charity campaign, ensure the campaign part of your company’s core values. Does it resonate with your audience, is there an organic tie in?
  • Consider, is this partnership going to stand out in your marketplace? Make sure you pick a great partner, a great charity, tell stories, get actively involved in the charity you are supporting (Christine gave the great examples of staff volunteering in kids book readings and helping out at the local food bank).

Listen to Christine's Podcast Now

Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!

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