Top Tips From Show 26 With Justin Tamsett On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast from Justin Tamsett:
Whatever meaning your members have to exercise is completely unique to them and has been constructed from their previous interactions with exercise. Justin Tamsett
When we choose to make movement or activity a regular part of our life for a personally compelling reason, as well as choosing to move in a way that feels good to us, we are more likely to exercise and maintain it. Justin Tamsett
And Justin’s top tips are:
- From a young age we are comfortable with mystery and this trend is now starting to gain traction with the modern consumer.
- The chance of a mystery experience or participation for an unknown outcome all in the name of fun is what they are seeking!
- Control and choice are the default expectations of most consumers. But we will see a rising number of consumers happy for you to make the choice for them.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.