Why Your Business Doesn’t Kick Goals
Can you identify why you don’t reach your business goals?
Perhaps some of these obstacles are the problems in your business?
- Clear-cut responsibilities defined. Once you define your goals, for implementation a plan delegating or allocating ‘who will do what by when’ is essential. When this is clearly spelled out, people will achieve the strategy or goal together. You must have names and deadlines connected to each goal.
- A tracking system. To keep your team focused and motivated, have a method to track and check in on the goals.
- Accountability. Establish criteria for non-performance. This will ensure everyone realises they are accountable.
- Stick to the accountability system. Many managers or owners fail to carry out the agreed-upon consequences if implementation criteria are not met.
- No buy-in from the team. If the goals were created without input from managers and/or employees, they may have no enthusiastic buy-in to realise the goals.
- Communication of goals. Once you have invested time and energy in creating a goal, it can lose a tremendous amount of momentum by you failing to communicate the goals properly … and sometimes often enough.
- Implementation is affected by time and resources. You need to allow time and resources to work on the goals, taking day-to-day operations into account.
- All about the money. Many goals are focused on the dollar, which is important. Often, if you work on goals that contribute to vitality or business existence, money will flow.
- Too many goals. There’s no ‘perfect’ number of goals. Your team should base its decision on its level of commitment, intensity, the disbursement of responsibility, and a number that is manageable and achievable.
- Tie to a long-term vision. When goals are made in a vacuum – without taking into account the long-term vision – they are unlikely to be successfully accomplished.
If you need help with goal setting for 2013 or setting the implementation plans, Justin can help you. Feel free to drop him an email: jt@activemgmt.com.au
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.