7 Design Mistakes That Make Readers Trash Your Emails – Part 1
It’s heartbreaking to think that people are making snap judgments about whether or not to read your emails based on a quick glance.
But they are. You are, too!
Here’s how we all sort through our inboxes:
- We choose an email message
- We give it a two-second glance
- We decide if it’s worth our time
- If it is, we keep it and read it
- If it’s not, we hit the delete key, and send the email to the trash
How can you keep your email out of the trash? The secret is good design. In those first two seconds, that’s all your reader sees.
I’ll share the 7 common design mistakes that get emails trashed over the next few blogs. Here is the first one …
Forgetting to say hello
Your emails should feature an instantly-recognisable, consistent header image. Over time, your header image will be associated with the high-quality information you share.
Ideally, this email header should relate to the business or product your reader signed up to learn more about. So if you’re a dog groomer and you have a special email newsletter just for poodle owners, your header should identify the information you’ll share, and look visually related to your overall dog groomer brand.
Source: Constant Contact – http://conta.cc/XCFD8P
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.