Reason for nominating
I have worked in the fitness industry for over twelve years and prior to this, I worked in a number of marketing roles. I have received official recognition from my peers in the fitness industry, but nothing comes close to the individual and group accomplishments which I have witnesses. I understand and value the objectives of Fitness Australia which overall has determined to raise Industry Standards relating to health and fitness by way of coordinated research and information dissemination.
I am confident that I could contribute and would value greatly the opportunity to impact on a larger audience, such as the thirty thousand members of Fitness Australia. Management and/or governance experience With over 12 years’ experience In the Fitness Industry, with core strengths in the area of experience business development, marketing, and communication. I am an extremely innovative professional with a proven track record of progressive accomplishments. I have built a successful fitness business, His and Her Time and have good problem solving skills. I have successfully implemented hundreds of marketing campaigns and events and produced enviable results of increased customer engagement and sales growth. I have managed His and Her Time Health and Fitness successfully for the past twelve years.
In 2015/2016 I was the President of the Plympton Flyers Little Athletics Club. Over this period, membership of the club doubled. Prior to this, I managed the Melbourne Office for Augment Communications, a national marketing and events company. I also opened and managed the Augment Communications Office in the Northern Territory. I am extremely confident in my ability to manage. Fitness industry experience I have lectured for the Australian Institute of Fitness in the External Marketing component of the course and have conducted short workshops for Recreation SA. As mentioned above, I have run an extremely successful business, His and Her Time Health and Fitness and entered many national and International events completing over 50 half marathons and fifteen full marathons.
His and Her Time has recently commissioned three promotional videos. These can be viewed at and will give further insight into the different arms of His and Her Time Health and Fitness: https://www.dropbox.com/sh/ dwtib1xga4mdh7g/ AACx9EDYPcWO7D2r0wO8ufBba?dl=0 . To date, these videos have only had Facebook exposure. Nevertheless, even this limited medium has provide many new enquiries. In due course, depending on availability of funds, it is planned to promulgate these more widely.
What is your vision for the fitness industry?
With obesity and chronic disease now at a world-wide crisis point, the World Health Organisation estimates that up to 80% of heart disease, stroke and type 2 diabetes, and more than one-third of cancers worldwide, could be prevented by eliminating smoking, unhealthy diet, physical inactivity and the harmful use of alcohol. Although we have more Doctors, treatments, medicines than ever before, our world today is sicker than it has been. One in every 11 person now has a chronic disease, with a large percentage of these diseases preventable by way of exerc1se and nutrition. As the developed countries are currently suffering a significant downturn in general health the opportunity is ripe for the Fitness Industry to show leadership in promulgating the benefits of preventative medicine as opposed to symptomatic medicine, which is proving to be grossly inadequate in dealing with the present health crisis. Conditions such as diabetes, heart disease, cancer and arthritis (including injuries which contribute to chronic disease) can be prevented, or delayed, by addressing lifestyle factors, such as poor diet and insufficient exercise, and by better management of conditions, such as high blood pressure and obesity. According to the Australian Bureau of Statistics National Health Survey: First Results, 2014- 15 Overweight and Obesity is now affecting 63% of the Australian Adult population and 25% of Children. Overweight and obesity is the second highest contributor to the diseases mentioned (smoking being the third). The Challenge for the Fitness Industry is to effectively educate the populace regarding the Importance of wholesome “back to basics” nutrition and the importance of moving. My vision for the fitness industry is to empower, educate and provide opportunities for all to to enjoy moving and to value a healthy lifestyle, which includes good nutrition and self-respect.
What can you contribute to Fitness Australia and the fitness industry as a director?
With over 12 years’ experience in the Fitness Industry, with core strengths in the area of Fitness Australia business development, marketing, and communication. I am an extremely innovative professional with a proven track record of progressive accomplishments. I have built a successful fitness business and have strong problem solving skills. I have successfully implemented hundreds of marketing campaigns and events and produced enviable results reflected by increased customer engagement and sales growth. I have been an active participant in sport and fitness for my entire life. I have a desire for the industry to engage with increasing numbers of people to encourage and support participation in regular exercise and other services, which will, without a doubt, improve their wellbeing. Now is the time to act decisively.
Why should Business Members vote for you?
I am a passionate advocate of Health and Fitness, which I have clearly demonstrated by my complete involvement in the field. Together with my formal qualifications in Business and Marketing, I can contribute in many ways to this growing field enormously. To date I have successfully assisted hundreds of people to attain and surpass their goals. Happiness is key to motivating people to move and undertake fitness activities. While health and fitness programs trade in a range of fairly obvious problems: the effects of unhealthy lifestyles; obesity; dissatisfaction with bodily appearance, and so on; my key concept of health and fitness is somewhat at variance with these. My core trade is happiness. Finding contentment less in how one’s body looks, and more in its capabilities is the cornerstone of personal happiness. By encouraging clients to prioritise their own happiness, it encourages health and well-being. Benefits flow on, not just to individuals, but to their families and communities. When one feels good about oneself, when one’s day includes physical challenges and successes, most tend to feel better about everything else. Happy, contented people smile and the world smiles back! I would greatly value the opportunity to become a Board Member of Fitness Australia and thereby become more effective in spreading the word of the benefits of fitness.Cast Your Vote Now
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.