Education and News For The Fitness Industry
Fitness Club Marketing – Fitness Club Marketing Ideas
At a recent Industry Leaders Roundtable Meeting, I had a club owner tell me their traditional marketing was no-longer working. He told me that he would advertise in the local paper for 3 or 4 weeks and then take a break.
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Start up a knock-out Boot Camp!
I was recently chatting to a personal trainer who was keen to start up a Boot Camp. He had tried once before but without much success, so it was essential that second time round he put all the right steps in place before getting started.
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First, Break All The Rules by Marcus Buckingham and Curt Coffman
The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals.
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Why You Should Vote For Me As a Fitness Australia Director: Tracie Edmondson
Tracie is currently working as the General Manager – Brand, Marketing and Communications for Elite Personal Training at Cronulla, after four years as Public Affairs Manager with the National Rugby League (NRL).
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Love ‘em or Lose ‘em by Beverly Kaye
With replacement costs high and start-up time critical, employee retention is more valuable than ever.
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Why You Should Vote For Me As a Fitness Australia Director: Michael Jordan
The nominations are out for the Fitness Australia Board of Directors this year and I would really appreciate your vote.
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Sponsored Blog: New Ways To Increase Your Sales Quickly
Here is your chance to learn how our new “One Chance Selling” Program will have any of your staff create a happy “Member in 15 Minutes.”
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Privileged To Be Part Of The IHRSA Institute
Do you ever pinch yourself to make sure life is real? This morning I was beating jet lag and running though the sites of Washington DC, USA and thinking how lucky I am!
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Why You Should Vote For Me As a Fitness Australia Director: David Morgan
I wanted to write to you personally to seek your support in the upcoming election of Fitness Australia’s Board of Directors. As you may be aware, as a registered business, you are able to cast a vote for the aforementioned.
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The Encouragement Index by Barry Pozner and Jim Kouzes
Expanding on the “Encouraging the Heart” segment of their bestselling The Leadership Challenge, Jim Kouzes and Barry Posner have now devised The Encouragement Index, a 21-item survey that measures how frequently a leader engages in encouraging behavior.
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Gym Membership Sales – Gym Membership Sales & Secret of Getting Referrals
I read a great article from Jeffrey Gitomer and he asked why are we “asking” read begging for a referral? Second of all, why are you asking when you haven’t earned anything?
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Communication Tips for Personal Trainers
We all know how important it is to make a good first impression in business, but believe it or not, that impression is often made before a potential client even lays eyes on you.
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Encouraging the Heart Workbook
Getting things done in today’s workplace is hard work. The climb to the top is demanding and long. Employees become exhausted, frustrated, and sometime entirely disenchanted. Often, they are tempted to simply give up.
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Gym Marketing Advertising – Getting Ads Right In Your Gym Marketing
In the time poor world we now live in, people don’t read ads . . . they scan them.
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RIP Jack O’Brien from Fitness First Carlingford | MH17
At 44 years of age, I am 5’6” and bullet proof. Nothing can take me down. In deed, nothing could take me down when I was 25. I am guessing that is what Jack O’Brien was thinking a week ago.
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