Education and News For The Fitness Industry

Fitness Business Marketing Must Trigger Emotions

By JT | September 28, 2017

The old brain is ONLY triggered by emotion. Emotions create electrochemical responses in our brains. These reactions directly impact the way process & remember information.

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#JTInTheRaw Show 63: 17 Tips To Get Your Fitness Business Facebook Page Humming

#JTInTheRaw Show 63: 13 Tips To Get Your Fitness Business Facebook Page Humming

By JT | September 27, 2017

#JTInTheRaw show 63 … sharing tips, tricks n hacks to have your Facebook page posts seen by your fans – without paying for boosted posts! There is also a Big Tip opportunity in the show too!

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Press Release: Upgrade Your Virtual Fitness Experience – McFit’s Cyberobics® Partners with Wexer to Launch a New, Premium Studio Model

By JT | September 26, 2017

CYBEROBICS® – the virtual fitness division of German giant the McFIT Global Group, which also includes health club chains McFIT and JOHN REED Fitness Music Clubs – has announced an exclusive new partnership with digital fitness specialist Wexer, which will see the two brands jointly launching a premium virtual studio concept.

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Gym Marketing Relies On Visuals For Impact

By JT | September 26, 2017

The old brain is visual. This maybe because the optic never is physically connected to the old brain & this nerve is 40 times faster than the auditory nerve – from the ear to the brain.

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Learnings From Jennifer Gluckow On The Fitness Business Podcast

By Chantal Brodrick | September 25, 2017

Last week I spoke with Jennifer Gluckow about reframing your mindset after rejection in fitness sales.

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How Do I Know If My Avatar Is An Accurate Description?

By JT | September 22, 2017

The answer to this question, is very simple: people that match that description will start joining or buying from you.

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September’s Dead Set Bargain

By JT | September 20, 2017

Building Your Website’s ‘About Us’ Page To Convert Sales

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Training Consultant & Presenter

Position Vacant For A Impact Training Consultant & Presenter

By JT | September 19, 2017

Impact Training Corporation & the National Sales Academy are an expanding international sales & communication training consultancy company.

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Learnings From Carrie Kepple On The Fitness Business Podcast

By Chantal Brodrick | September 19, 2017

Last week I spoke with Carrie Kepple about being in the trenches of a market leading fitness business.

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#JTInTheRaw Show 62: 4 Behaviours To Truly Lead Your Fitness Business

By JT | September 19, 2017

The 4 behaviours leaders demonstrate that lead to high performance of their department or business are:

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In Your Fitness Business Marketing, Anchor Powerful Starts And Ends

By JT | September 19, 2017

If the old brain can anchor a situation with a strong point at the start and the end, it will not seek to use energy to contain information in the middle.

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Learnings From Lindsey Rainwater On The Fitness Business Podcast

By Chantal Brodrick | September 18, 2017

Last week I spoke with Lindsey Rainwater about unlocking a career for professional women in fitness.

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“I Want To Build An Avatar. Where Do I Start?”

By JT | September 15, 2017

The two most common questions I receive are: 1) Where do I start when building an avatar and 2) If I target that customer, what about everyone else?

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#JTInTheRaw Show 61: Getting Referrals in Your Fitness Business

By JT | September 14, 2017

Welcome to #JTInTheRaw show 61 live from Melbourne today! I am about an hour away from delivering the keynote for the YMCA conference today … and I’m pumped up for it!

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To Attract Prospects To Your Gym Or Personal Training Drop The Jargon

By JT | September 12, 2017

The old brain is not qualified to process written language or the use of words, especially complicated ones and jargon.

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