Education and News For The Fitness Industry

How to Write a Survey: Tips from Kate Tribe

By JT | April 15, 2013

Kate Tribe from Tribe Research truly gets surveys and she shared some fantastic tips: Develop a database to provide you with information that you can continuously add to. Ask questions regularly, and remember – there is no point doing feedback if you don’t act on it. Regardless if you have a big or small database,…

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Aussie Brands on Facebook

By JT | April 15, 2013

I read a great blog post last month sharing insights into Facebook and Aussie brands! Carly made these great points for any size business to consider: What practices produced the best engagement results? Posting 2–4 times per week Posts involving a question, product/company information or competitions or those designed for pure engagement (e.g. ‘Have a…

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What to Tweet?

By JT | April 15, 2013

At Filex, I did a session on social media explaining why your tweets and Facebook updates need to be messages aligned with your brand. So I searched online and found this great list of things you can tweet and Facebook update: New announcements from your brand Teaser previews of offerings you are working on Related…

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Scanning is How We View Ads Now

By JT | April 11, 2013

In the time poor world we now live in, people don’t read ads … they scan them. So it’s important you nail these four components: 1. VISIBILITY: The unconscious eye is attracted to ads by these four factors: ad shape (rectangular ads which are taller than they are wide are best for guerrillas), colour, graphics,…

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Do You Want More Web Traffic?

By JT | April 11, 2013

Don’t we all! Here is a list of ways to help generate more traffic: Create awesome content to justify going (and returning to your site) – this means keeping your site up to date! Search engine optimisation – not sure what this is or means, we need to chat! Publicity – regularly do press releases…

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Email Marketing: Sniff Ya List!

By JT | April 11, 2013

I am receiving more and more email marketing and quite frankly, I have no idea how people get my email address. And to be honest, if they were educating me, I would have no issue but when they are just trying to flog me products, I get really upset. One of the emails I got…

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Marketing Message from 1885

By JT | April 11, 2013

At a recent Industry Leaders Round Tables meeting, I had a club owner tell me his traditional marketing was no longer working. He told me that he would advertise in the local paper for 3 or 4 weeks and then take a break. This discussion reminded me of a list that Jay Conrad Levinson had…

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Apple Maps Vs Google Maps

By JT | April 11, 2013

If your customers or potential customers upgraded their iPhone or iPad software with the standard upgrade, they now have an Apple Maps app. The Apple Maps app replaces the Google Maps app when iPhone and iPad users upgrade to the latest iOS 6 version of their mobile operating system (launched 19 September 2012). Our good…

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Hump Day Laugh #2

By JT | April 11, 2013

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Hump Day Laugh #1

By JT | April 11, 2013

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Anyone Play Phone Tennis with Prospects?

By JT | April 11, 2013

I got this great summary of how to make your voice message ‘pop’ from Casey Conrad, so thought I would share it with you … 1. Message time makes a difference. There is some research that suggests you shouldn’t leave messages on Friday afternoons or Monday mornings. People are either checking out for the weekend…

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BEST Time to Call Prospects

By JT | April 11, 2013

Thanks to Jay Conrad Levinson for sharing the best times to call people on the phone. Accountants – Standard business hours except between 15 May and 15 July Bankers – Before 10 am and after 3 pm, Monday through Friday Clergy – Between Tuesday and Friday Dentists – Between 9 am and 11 am, Monday…

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Sportlife Marketing Sample

By JT | April 8, 2013

When Googling gym marketing in Europe I stumbled across these two ads for Sportlife.

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The Outdoor Gym in Kiev

By JT | April 7, 2013

On an island in the middle of the Dnieper river in Kiev, Ukraine is an open-air gym that was built in the 1980s by a professor of cybernetics.

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Build Business Character for Business Success

By JT | March 28, 2013

Dave Anderson from Learn to Lead suggests that a company that builds character around the following foundations will lead business growth and character growth: •    Avoid half-truths – tell the truth, no matter how ugly, to earn your community’s trust. •    Honour all commitments – keep the promises you make to maintain business integrity to…

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