Education and News For The Fitness Industry

Even de Bono Can Help Your Business

By JT | June 7, 2013

Last month at one of the Industry Leaders Round Tables meetings, we had a member share how challenging it can be for them to articulate their questions. And in fact, while speaking out loud it helped clarify what they needed to know. As a result, we are going to implement the coloured hats that Edward…

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Whip your office into shape – Personal Training Business Tips

By JT | June 6, 2013

Confession time. I’m a bit of a grub. I’m one of those people who love to cook, but somehow end up with half the ingredients covering one end of the kitchen to the other. Over the years, my office has at times bared a similar resemblance, with post-it notes stuck to coloured pens, sticky tape…

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Mark Stitt: Why should independent gym vote for me to be a Director of Fitness Australia.

By JT | June 6, 2013

I have been an independent owner of fitness facilities for 20 years come this October, in any of my businesses I have never had any financial partners or supporters and have endured an often volatile and challenging business environment for these years and have prevailed successfully whilst enjoying the transformation our industry and contributing in…

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Hump Day Laugh #9

By JT | June 5, 2013

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Smart and Dumb Things for Your Salespeople

By JT | June 4, 2013

This month I read Anne Danter’s “Smart and Dumb things that affect my buying decision” column courtesy of Jeffrey Gitomer:       Smart: Honesty. Truth at all times and at all costs. Do not lie and think you’ll get away with it, because you won’t. If I can’t tell you’re a liar immediately, I…

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SPW Bikes Unique Marketing

By JT | June 3, 2013

This Swedish bike company has some unique concepts to encourage people to stay fit. I like concept I am not sure it really works though. What do you think?

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The Full Benefits of LinkedIn

By JT | May 31, 2013

Many have asked me, why would I do LinkedIn? My explanation is simple: this is the professional’s version of Facebook. You can connect with key people that will help you progress your career. Here are some tips to ensure your profile is sharp! Use keywords. People search LinkedIn the same way they do Google. Give…

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Getting interactive – key conversation skills for new Personal Trainers

By JT | May 30, 2013

Earlier this week I was chatting to a personal trainer about how she was going with approaching new prospects.

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Ethos! Pathos! Logos!

By JT | May 30, 2013

The great Greek philosopher, Aristotle, believed when speaking to people true leaders have three pillars to their presentation, which when used together create trust. This trust will therefore allow you as a leader to create influence. Each pillar can be described as: ethos – demonstrating general moral character pathos – able to put others in…

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Hump Day Laugh #8

By JT | May 29, 2013

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Workplace Bullying is Serious

By JT | May 28, 2013

A recent case in South Australia shocked a fire fighter. He considered his remarks light hearted and made in jest but the court did not accept his comments, especially as he was a supervisor. The court demoted him and criticised management. Here are 5 tips to minimise bullying: Be very clear – ensure you have…

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Gold’s Uses The Power of Avatars

By JT | May 27, 2013

I really love the concept of this marketing piece. It is basically saying what you can’t see in your avatar in social media, you should bring into Gold’s. What are your thoughts?

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Creating Awesome Customer Service

By JT | May 24, 2013

Here are a few basics for your business: React quickly to complaints. The longer it takes for you to correct a complaint the more you will have to give to appease the situation. For complaints, don’t text, Facebook or email. Pick up the phone. Where possible, let your customers feel like a client of your…

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Cloud Computing Accounting Solutions a.k.a Stuff that helps us manage money better

By JT | May 23, 2013

If there is one thing that Personal Trainers and Gym owners love more than anything, its managing finances, dealing with invoices and tracking expenses. Ok, not really, but lucky for us there are experts like Heather Smith that make it simple and take all the hard work out of it. Here are some great tips…

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Top 6.5 Referral Strategies

By JT | May 23, 2013

Following on from last month’s article from Jeffrey Gittomer on referrals, here is what he says are the top 6.5 ways to get referrals: Deliver memorable service. It’s simple. Be friendly and helpful, and give positive responses. Be available. Make it easy to do business with you and anyone else in your company all the…

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