Education and News For The Fitness Industry

Learnings From Rick Caro On The Fitness Business Podcast

By Chantal Brodrick | November 13, 2017

Last week I spoke with Rick Caro about his ultimate guide to selling a club (part 2).

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JTInTheRaw Show 70 Getting The Most From Your Day Starts With You

By JT | November 13, 2017

Looking after your own health will improve your personal productivity.  This week’s show explores what you can do.

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fitness business blogs

The Ultimate Fitness Business Blogs For October 2017

By JT | November 10, 2017

Here’s a summary of our top 5 most visited fitness business blogs from last month.

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Tip #5 Where Are You Sending Your Facebook Fans On A Click

By JT | November 8, 2017

There are so many goals of posting a link on Facebook and one such goal should be to take your Facebook fans to your website.  There are numerous reasons to do this but primarily to allow you to retarget them with the Facebook pixel – another topic!

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Fitness Australia-led joint venture acquires fitness industry’s premier education convention, FILEX

By JT | November 8, 2017

In an historic moment for the fitness industry, a Fitness Australia-led joint venture has acquired Australia’s premier fitness education event – FILEX.

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Learnings From Mark Miller On The Fitness Business Podcast

By Chantal Brodrick | November 6, 2017

Last week I spoke with Mark Miller about what he has learned from outside the industry

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JTInTheRaw Show 69: Your Marketing Message Is Screwing Up Your Fitness Business

By JT | November 6, 2017

Today I’m talking marketing because so many businesses are doing an amazing job at driving customers away from them!

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15, 21, 28, 30, 42 Day Trials

By JT | November 2, 2017

Probably one of the best marketing strategies to generate more personal training clients is to get people involved in trials.  Whether you charge for them or not, here is what any trial must include:

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Tip #4 What’s the Competition To Your Posts?

By JT | November 1, 2017

A major factor in your “fans” seeing your Facebook page posts in organic reach is the amount of competition your posts have.

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Learnings From Derek Gallup On The Fitness Business Podcast

By Chantal Brodrick | October 30, 2017

Last week I spoke with Derek Gallup about growing your club revenue.

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JTInTheRaw Show 68: How Colour Impacts Conversion In Your Fitness Business

By JT | October 30, 2017

The most common saying in marketing these days is ‘content is king.’  And if that is the case then ‘colour of your content is queen.’  You can use colour to stop your fans scrolling past your post on Instagram, stop and read your Facebook post, or even take a detour and walk into your facility to find out more about you.
Today I’m going to share some secrets to colour!

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Tip #3 Post Yourself On Facebook

By JT | October 26, 2017

Scheduling posts to Facebook yourself instead of using a service like Buffer or Hootsuite is probably the most important factor in getting your content seen organically.

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#Podtober: Never Miss A Podcast, The Links And Grab The Transcription

By JT | October 24, 2017

The Fitness Business Podcast celebrates #Podtober this month and to show you how to never miss a show, get all the important links shared in the show and download a transcription of the interview.

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JTInTheRaw Show 67: The Power Of Turning The Mirror On Your Fitness Business

By JT | October 23, 2017

This week after an awesome Club Owners Industry Leaders Roundtable, I focus on what your business can gain from turning the mirror on operations, sales and service.

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Learnings From Bill Sukala On The Fitness Business Podcast

By Chantal Brodrick | October 23, 2017

Last week I spoke with Dr Bill Sukala about getting a health check for your fitness business website.

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