Education and News For The Fitness Industry

Hump Day Laugh #19

By JT | August 14, 2013
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Fitness Company This Is Gold!

By JT | August 12, 2013

How cool is this? I just love this branding that they have done.

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Caption Contest: What’s With A Bag On A Treadmill

By JT | August 11, 2013

The person who comes up with the best use for the bag on the treadmill will win an Amanda Gore Joy Pack!

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7 Design Mistakes That Make Readers Trash Your Emails – Part 3

By JT | August 8, 2013

Number 3 of the seven common design mistakes that get emails trashed today: Colour catastrophes

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Hump Day Laugh #18

By JT | August 7, 2013
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Love it Roland Semprie!

By JT | August 5, 2013

Two words to describe this marketing: “Bloody Ripper!” I seriously like this marketing piece and think it matches the personal training niche perfectly! Well done Roland. Or do you disagree?

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The Secret To Business Success Is Simple

By JT | August 2, 2013

The best performers at business, do not hide behind a desk. They know that business is all about connecting with people. When people know you, like you, trust you they will help you and do business with you.

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Business tips for Personal Trainers: Surveys

By JT | August 1, 2013

Kate Tribe from Tribe Research shared some great ‘survey writing’ tips with us on a previous webinar, here are just a few highlights from the webinar she presented: Develop a database to provide you with information that you can continuously add to. Ask questions regularly and remember – there is no point doing feedback if…

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7 Design Mistakes That Make Readers Trash Your Emails – Part 2

By JT | August 1, 2013

Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if it’s worth our time If it is, we keep it and read it If it’s not, we hit the delete key, and send the email to the trash How can you keep your…

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Hump Day Laugh #17

By JT | July 31, 2013
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Sorry Boom Fitness I Don’t Get It

By JT | July 29, 2013

Another sample where I have two hands up in the air!

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Getting the Colour Right

By JT | July 26, 2013

Recently, I looked at a printed marketing piece and thought, ‘What the …’ The colours were so not what I wanted. So I chatted with my printer and here are some basic tips for you to remember (so you don’t make the same mistake as me): CMYK is when printers use cyan, magenta, yellow and…

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Personal Training Business Sales Tip: Google Analytics

By JT | July 25, 2013

So you have a new website set up, but how do you know if anyone is looking at it? Well, the people at Google provide a great resource called Google Analytics. The online tool allows you to track everything from, site traffic, which pages on your site people are looking at,
and even how long they…

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7 Design Mistakes That Make Readers Trash Your Emails – Part 1

By JT | July 25, 2013

It’s heartbreaking to think that people are making snap judgments about whether or not to read your emails based on a quick glance. But they are. You are, too! Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if it’s worth our time…

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Hump Day Laugh #16

By JT | July 24, 2013
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