Education and News For The Fitness Industry

Email Marketing For Gyms – Email Marketing Ideas For Gyms & Fitness

By JT | July 10, 2014

Email marketing is a powerful tool for gyms, fitness clubs and personal trainers, if you get it right.

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Personal Training Business Marketing Tip: Why Social Media? Part 2

By Chantal Brodrick | July 9, 2014

Last week we covered off the first 4 reasons that ‘’ identified why companies use Social Media, now lets check out reasons 5, 6 and 7!

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Want To Own Your Own PT Studio?

By JT | July 8, 2014

On behalf of the current owner, we have been asked to source genuine purchasers for a PT studio in Melbourne.

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Empowerment Takes More Than a Minute Paperback by Ken Blanchard

By JT | July 4, 2014

Empowerment is not about giving power to people but releasing the power people already have. So say the authors of Empowerment Takes More Than a Minute.

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Gym Marketing – Why People Don’t Join Gyms

By JT | July 3, 2014

Thanks to studies completed by IHRSA we know people are not interested in joining gyms owing to:

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Personal Training Business Marketing Tip: Why Social Media?

By Chantal Brodrick | July 2, 2014

According to, there are 10 key reasons companies use Social Media.

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If You Want It Done Right, You Don’t Have to Do It Yourself!: The Power of Effective Delegation by Donna M Genet

By JT | June 27, 2014

In this delightful, quick-to-read, business-management allegory, Donna M. Genett, Ph.D., uses an entertaining narrative about identical cousins, James and Jones, to introduce her successful six-step program for effective delegation.

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Gym Membership Sales – Mystery Shopping Your Gym Membership

By JT | June 26, 2014

We don’t know what we don’t know. So to help you have a better understanding around how the phone is answered or people are treated when they enquire at your front desk, then consider mystery shopping.

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Personal Training Business Marketing Tip: Low Cost Options

By Chantal Brodrick | June 25, 2014

When it comes to marketing your business, relevant and low-cost options may be closer than you think!

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Members want more fitness classes

By JT | June 24, 2014

The fitness industry survey team is running the annual survey of clubs and members in Australia and New Zealand. This year we have also included Singapore, Malaysia and Hong Kong.

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Have You Any Idea What Happens When Someone Calls Or Visits Your Club?

By JT | June 23, 2014

Save 10% on an Introduction To Mystery Shopping Package

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Sacred Cows Make the Best Burgers: Developing Change-Driving People and Organizations by Robert Kriege

By JT | June 20, 2014

Sacred cows are outdated and costly business practices such as the reports that are never read or a slow-down of innovative ideas.

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OH! Magazine’s June issue is out now!

By Analee Matthews | June 20, 2014

OH! Magazine is the cheapest member retention tool around (free!). Read the June issue here and then SEND to your members as your own inhouse magazine. FOR FREE! Or pay to customise/rebrand it and really make it your own.

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Gym Marketing – What Should My Gym Marketing Budget Be?

By JT | June 19, 2014

Great video for gyms and fitness centres on marketing & retention ideas and tips.

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Personal Training Business Marketing Tip: Mind Mapping

By Chantal Brodrick | June 18, 2014

Lets talk Big Ideas! To keep at the top of your game and keep your clients coming back for more, it’s important to make sure you regularly come up with new offers, promotions, competitions and challenges!

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