To market your fitness business or a service properly, the first thing you must do is get crystal clear on:
- Who are your ideal customers;
- Where they hang out; and
- What are their challenges.
When you can describe your avatar, buying persona or ideal customer it will impact every aspect of your business including:
- The content on your social media platforms, blogs, videos, enews and other publishing platforms;
- Where you spend your money for paid advertising;
- What additional products you develop including your in house challenges;
- How you would write the copy in your marketing pieces, whether they are emails, newspaper ads, flyers or any other collateral.
Pretty much any part of your marketing will be improved and have greater impact when you can describe your customer deeply.
To help you discover and explore your avatar, we have designed a simple and effective avatar template to complete.
Purchase the fillable Customer Avatar template for 39
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