Creating new or even refining old services that truly captivate your members generating profit is REALLY tough! And with the push toward technology it would be easy to explore tech as the answer.
The real challenge with tech is that it is not cumbersome or expensive, it could be it is not what the members want.
Focus on their needs to boost referral sales.
Identify what your members want and need and then deliver that plus 10%!
You will be amazed how many members just want acknowledgement when they come in or someone to show them a new exercise or work out. None of which are expensive.
Never forget giving old fashion people service.