Disruption!
It’s the buzz word in the fitness industry – Disruption.
- forgetting everything we know about exercise and turning it on it’s head,
- getting ahead of the trends and setting them instead,
- anticipating what our members want and delivering it to them before they even know they want it,
- creating a new market with a radical new offering/strategy/product/service,
- creating a market where none existed before.
Summary
The fitness industry evolves and changes rapidly and continually and we can’t afford to be left behind.
To get yourself at the forefront of the industry and stay there, you need to be disrupting.
Let’s be innovative and forward thinking. Disrupt in your space!
Leisl is the Group Exercise Manager at Virgin Active Norwest. 2017 winner of the prestigious Virgin Star Award which sent her to London to meet with Richard Branson. Leisl writes regularly for industry publications and is a Group Exercise Management Consultant for clubs needing analysis and advise on maximising their GEX potential.