Email Marketing: Sniff Ya List!

I am receiving more and more email marketing and quite frankly, I have no idea how people get my email address. And to be honest, if they were educating me, I would have no issue but when they are just trying to flog me products, I get really upset.

One of the emails I got last month was from Hubspot and they started their email by saying this: ‘It’s pretty easy to identify bad milk; but what about bad email lists?’

They had my attention and they identified the following 5 questions to ask when you upload a list. This is very different to a list that is created by people who subscribe to your e-news, marketing, etc.

1. Does everybody on this list have a prior relationship with your business?

Yes? Move on to the next question.

No? Get rid of the list – the recipients will consider this spam.

2. Do you have an unsubscribe list?

Yes? Nice job! On to the next question …

No? Every list should be accompanied by an unsubscribe list.

3. Did you purchase, rent, or lease the list from a third party?

No? Excellent! Next question!

Yes? Any sending you do to this list will get flagged for spam.

4. Will the people on the list be expecting (not surprised) by your email?

Yes? Awesome. One more question.

No? Game over.

5. Have you emailed these contacts within the last 12 months?

Yes? You’re good to go.

No? Twelve months is a long time so chances are, a big chunk of your list already forgot about you and will be surprised by your message.

Source: Hub Spot http://bit.ly/GCuMUa