Ethos! Pathos! Logos!

The great Greek philosopher, Aristotle, believed when speaking to people true leaders have three pillars to their presentation, which when used together create trust. This trust will therefore allow you as a leader to create influence. Each pillar can be described as:

  • ethos – demonstrating general moral character
  • pathos – able to put others in the mindset for understanding their emotional investment in the status quo
  • logos – using rational arguments.

Combine all three and your team will be moving forward after every meeting!

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