If you choose the right group fitness workout, you can rest assured that your workout will be scientifically shaped and tested to push your body into the right heart rate zones at the right times; however, heart rate tracking still plays a highly valuable role in helping people achieve their results.
In an article about effective heart rate monitoring, Les Mills Trainer Jim Berg says that monitoring heart rate is great for feedback, motivation and keeping check on your training load. Berg also says that a heart rate monitor makes it easy for members to learn, grow, and improve their understanding about how their body responds to exercise. It enables reflection and comparison, so they can monitor fluctuations and establish norms. It is also particularly valuable for members who are fans of high-intensity interval training as research reminds us of the importance of avoiding too much time in the 90 per cent-plus max zone.
To enable members who enjoy the benefits of monitoring their heart rate, the world’s leading group fitness program provider Les Mills has formed an exciting partnership with fitness wearable juggernaut Myzone. This initiative provides a seamless integration of technology, enabling Clubs who offer LES MILLS™ Virtual to deliver live heart rate monitoring to groups using the Myzone software.
Virtual content and wearables have both seen significant growth since the pandemic, making them leading trends in the industry today1. Adding heart rate feedback to virtual content has been shown to make classes even more engaging and interactive for participants, especially since the provision of live biometric feedback has been known to increase motivation.
“This exciting partnership will allow clubs to really take their Virtual class experiences to the next level,” said Ryan Hogan, Les Mills Asia Pacific’s Chief Executive Officer. “It’s a natural synergy to combine Myzone’s cutting-edge heart rate tracking technology with Les Mills’ world class content, as members are sure to become raving fans thus increasing visitation, retention and ultimately club profits.”
‘The partnership with Les Mills Asia Pacific, is a true win-win scenario, and an exciting development for Myzone,” added Mike Beeney, Myzone’s Director – Asia Pacific. “Integrating the best virtual class content with our wearable technology and digital platform complements both products. This provides multiple benefits for clubs utilising the Myzone hardware to offer members a gamified virtual class experience and also stay connected with members outside of the club.”
“Feedback from initial clubs and members has been very positive, and we look forward to working with the Les Mills Asia Pacific team to launch this technology to other mutual and new clients across the Asia Pacific region.’
Sindhorn Wellness by Resense, is the first club in Thailand to offer virtual cycling.
“The Partnership between Myzone and LES MILLS Virtual programs has been received by our members at Sindhorn Wellness as a major leap forward in the way they train,” said Richard Grew, Director of Wellness. “Our Management team are tracking the way customer habits are changing and can see that our members are pushing harder, longer and trying new programs; their fitness levels are soaring; our members are engaged at the club and are also connecting socially.”
Another winning highlight of the integrated solution is the ability to add a gamification element to participants’ target heart rates through Myzone’s software feature called “Zonematch” which adds a further engaging gamification element to participants’ target heart rates.
Sindhorn Wellness by Resense is evidence that the combined efforts of these two best-in-class providers can enable fitness facilities to create an unrivalled experiences for their members or guests.
Conveniently for clubs, this dual-integration can potentially reduce the cost of hardware and licensing fees for clubs, compared to the rates when these operating systems are purchased separately.
To find out more about how existing Les Mills Club Partners and Myzone facilities can upgrade to offer this integrated solution, contact your local Business Partnership Manager in Australia or Southeast Asia.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.