Fitness Marketing Tip Old Brain – Part 1

Fitness Marketing Tips Old Brain – Part 1

Having the best service or equipment, does not mean people will buy from you.

Exciting new brain research suggests we should be speaking to the true decision maker, the old brain.

When you do, you will raise your effectiveness in communicating your services or facility and therefore the possibility of them buying your product.

You should/may already know the brain has 2 hemispheres:

• The Left hand side is language, logic and maths!
• Right hand side is art, music creativity & inspirationThere is also 3 distinct parts to the brain and they all communicate with other and most importantly try to influence each other. Each part has a specialized function:

The NEW brain thinks – it processes rational data

The MIDDLE brain feels – it processes emotions & gut feelings

The OLD brain decides – it takes into account the input from the other 2 brains, but the old brain is the actual trigger of decision.

So we need to speak in our sales and marketing to the old brain.

How do we do that?

Check out some of our videos on exactly this!

Great video for gyms and fitness centres on marketing ideas and tips.

If you want to improve your marketing of your fitness business then you need to learn how to market to the old brain.

In this series of fitness marketing tips Justin Tamsett of Active Management shares with you how you can market your fitness business directly to the old brain and why it is so important if you want the best fitness marketing results.

Use these fitness marketing tips for marketing to the old brain to grow your fitness business.

JT

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.

www.activemgmt.com.au