Researchers identified that the mere presence of point values influenced consumer buying.
Even when the value of the loyalty points was less than the real money value, consumer were swayed by loyalty points.
The key is to keep your members engaged with such a program by letting them monitor their progress and remind them of the program if they have not bought for awhile.
To gain greater engagement and excitement, give a bonus to start. If you can quickly move people toward the goal they will stay motivated and loyal.
Great video for gyms and fitness centres on marketing ideas and tips.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.