Getting Videos Found on Google

Optimising your video is not just important for the searches being done on Google, Yahoo and YouTube. You will also find search results when the video you’ve watched ends, so it’s not just the search engines that will help get your video noticed.

With videos being used so much more than ever, here are a few tips to help you:

Title

  • 120 characters
  • Think of your title as a headline
  • If you include brand name in title, it should go last

Description

  • 5,000 characters
  • Be as detailed as possible (short of entire transcript). The fact that you can put in 5000 words is very much underrated. You can put in almost an entire article to get found. Use it!
  • Include URLs (with http://) to playlist or website

Tags

  • 120 characters
  • Be as detailed as possible
  • Include: brand, city, topics

 

Source: State of Search http://bit.ly/p1Ns1K