Gold’s Gym & Rapid Results Go Pear Shaped
Two companies using the same concept and yet we think Gold’s Gym pulls this off better with better colours and pear shape.
The concept of ‘before and after’ images are great and very powerful for the brain to understand. We are not sure whether fruit it a strong enough message though?
Why not use people and testimonials? It may not be as cool as fruit but potentially people will go that’s me!
Here is a video JT did on before and after images and the power of them.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.