I’d Heard So Much About Basecamp Fitness, Santa Monica
You know when people tell how you good something is, you just have to see it and experience it for yourself? Then when you get there you have sky-high expectations. But then your expectations are not met and you walk away disappointed.
This was my experience with Basecamp Fitness.
I had heard all about the studio, the workouts, the team and their goals. I had high expectations and to be honest I was disappointed. In fairness though, there was absolutely nothing wrong it just wasn’t what I expected.
I am 100% sure that for someone going into the club for the first time, they’d love it. I was not unimpressed, I just didn’t see the hype around the product or the studio.
Who is Basecamp Fitness?
Taken from their web site www.basecampfitness.co:
We’re not muscle beach or a spin studio – what we are is a 35-minute, heart-pumping, muscle-building fitness experience that builds a healthier you. We are also a tightly knit, supportive community built around a simple message and core value: building strong hearts.
What I Love About Basecamp Fitness?
The workout was simple. It was not complex and easy to follow. I could work at my own level – 3 hours after a 15 hour flight to LA!
The studio was clean, which was impressive based on the number of people that go through the place.
I love the northern wall with the Santa Monica skyline on it. This was super cool.
And what a great way to show off your retail t-shirts, using them as artwork.
My Experience At Basecamp Fitness
As a new attendee to the studio, I expected a little more love. I know I was from out of town but as the only new person to the class, I’d hoped for some more attention from the instructor.
The instructor was good not great. In these studios where equipment and or the workout is limited, the main retention factor has to be the instructor. After experiencing Barrys, Orange Theory, Fhitting Room and others this workout experience was not entertaining. The instructor was neither coaching nor entertaining he was instructing. Which was great but meant the 35 minutes went slowly!
This is the challenge of boutiques. Every class needs to be upbeat, engaging and fun. As soon as it is not, your clients will look at other options.
There was nothing wrong with my experience or the class but it was not what I would call up to the standards of other boutiques in regard to engagement.
My summary:
- On-line booking – 9/10
- Branding – 6/10
- Workout experience – 6/10
- Service experience – 6/10
- Ongoing communication – 2/10
- Chances I would return for another workout – 6/10
Note – I paid $US30 for the visit and these are my personal experiences on the days of workout.
To see inside Basecamp Fitness with JT’s eyes, become an Active Management Member for as little as 24.90 a month. You can see the amazing Santa Monica wall in the studio and what is possible with a great image.
Plus you can see other gyms, studios and facilities in the world like:
- Fhitting Room in New York
- Gym Box in London
- BFX in New Your City
- SoulCycle in Santa Monica
- Aire Urban in San Diego
- 1Rebel in London
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.