How to Write a Survey: Tips from Kate Tribe
Kate Tribe from Tribe Research truly gets surveys and she shared some fantastic tips:
- Develop a database to provide you with information that you can continuously add to.
- Ask questions regularly, and remember – there is no point doing feedback if you don’t act on it.
- Regardless if you have a big or small database, it’s still relevant to conduct a survey to gain information and feedback.
- Be clear about your survey and consider the following points:
Who is conducting the research?
What’s your objective?
What are you doing with the results?
Who will see the responses?
- When asking someone to participate in a survey, always make sure you thank them for their time!
Here are some questions she believes we should be asking regularly:
- When you think of my business, what are the first three words that come to mind?
- How likely is it that you would recommend our company to a friend or colleague?
- What one key thing could we do to improve your experience?
- What is our key strength?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.