#JTInTheRaw Show 1: Talking Membership Economy & Staff Engagement
Welcome to the first edition of JT In The Raw your 5 to 8 minute weekly show to share education & stories to help strengthen your business and maybe even your life! You’ll be very loosely entertained and perhaps even pissed off with my opinions!
And most importantly you have the chance to ask me questions! You can ask anything! Just ask your question below this video in the comments section on Facebook, YouTube or if your watching this on the Active Management blog, send a comment.
You can also ask a question by tagging me on a Twitter or Instagram with the hashtag #AskJT.
JT In the Raw is a big commitment for both of us! The show will be on every Friday at:
- 8am Sydney time
- 3pm LA time
- 6pm NYC
- 11pm in the UK
This week I have been working on the Active Management Member products:
- I edited the soon to be released Powerful Insights ebook featuring an interview with Casey Conrad.
- With happiness being one of the most searched terms on Google, we have developed social media tiles for our members sharing different concepts around happiness.
- And rebuilding the on boarding process for Active Management members. We have made some major changes to improve the member experience on the Member Hub.
My quest for the perfect onboarding process started after reading the Membership Economy by Robbie Kellman Baxter. Click here to buy the book.
When you are in the business of membership have to help new members understand
- How to get the most from their membership;
- The culture;
- Feel part of the community.
When we tick those boxes & we are setting the foundations for long term members! You need to tick those boxes in the first 30 days.
Many gyms and PTs think the sales process is done once the paperwork is done. And it may well be for them, but for the business the NEW sales process of sticking with exercise and indeed sticking with them – the business – is JUST beginning!
I listened this week to a few podcasts on EO on Fire with John Lee Dumas. I just love hearing stories from entrepreneurs & every show I pick up an idea. Check it out EOonFire.
My real insight came from listening to Bill McBride in the Fitness Business Podcast when he said that to start tapping into Allied Health Professionals, look at your current membership base. You must have doctors, physios, etc who are members and already love you. Great tip Bill and listen here.
This week I was thinking how important people are in the fitness business – in deed any business – equation. Really they are a major differentiating factor between businesses. And it’s funny when you have a focus everything seems to point that way. I ended up reading some really interesting articles on Teams and developing team culture:
- In a recent US study, it was found that 66% of the workforce are unengaged at work!
- 87% of highly engaged employees are less likely to leave you.
- Engaged Teams grow profits 3 times faster than disengaged ones.
- 98% of US CEO’s look at employee engagement surveys once a year. Yet 62% agree that hearing from workers once a year, is NOT enough for timely insights!
We spend so much time and energy working on retaining our customers, how much REAL time and energy do spend ensuring our Team are engaged with our business journey.
Next Friday, JT In the Raw will be coming live from Sydney Airport as I head across the Ditch to speak at the NZ Fitness Expo. Hope you come back for another edition! Tell me what you think below!
Let me finish with a little quote I read this week …
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.