#JTInTheRaw Show 103 | Learn the TWO business models for selling your product
What sales business model do you want? Watch #JTInTheRawShow103 as I share two models that both work but one will be better for you … watch live or on replay & join the fun of #JTInTheRaw with comments below ……
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.
Frikin cold is how it is mate!
Morning JT hope you’re feeling better
Tomorrow. One month ago ?
Doh!
Sounds great JT
Whatcha think of the show this week Hoppo?
Morning – I can type!!
But can you type quietly?
Good EVENING from Dublin Justin
Are you surviving the heat mate?
Not really. We’re not used to it
Alan yeah right … and I’m used to the Wallabies winning!
Love the idea of solutions based business! Makes so much sense.
Hope this week’s show helped Sean!
You’re so right! Trying be both doesn’t work.
Makes tons of sense – this breakdown is a MUST KNOW for all Owners !
Thanks Eric that’s a wonderful compliment . . . ?
Solutions
Good answer for your business!
isnt it much harder to differentiate yourself when using the retail model?
Captivate
Love this book . . . https://amzn.to/2IYbPkK
Fantastic & easy read Julian https://amzn.to/2IYbPkK
Great show JT – perfect timing as we are rebuilding our website
Thanks Sum . . . a new website huh? Word press?
Hi Justin unwell today so Replay. ? cheers Susan
#replaybetterthannoJTInTheRaw
Justin Tamsett ??
It might be very easy to find yourself running a ‘tech’ business instead of a training business. Is it worth having a podcast about job satisfaction?
I think we all will be running a tech business AND a training business. Tell me what you are thinking Greg for a podcast idea?
Justin Tamsett hey mate.
There is a lot of information floating around about how to make more money. ‘Get more leads’, ‘close more sales’ ‘get more clients’ it all equates to make more money.
A lot of people equate success with money and that belief is perpetuated by people selling the ‘ more is better’ mentality.
Both you and I have been around long enough to know there are a heap of people around with shit loads of $$$ who are very unhappy and there are some very happy people who have bugger all.
I think happiness and satisfaction are the true measures of success. Yet I’ve never heard anyone talk about that to fitness pros.
Our industry recruits people who like exercise. But no one points out that liking doing exercise does not mean you will like teaching other people to exercise at 5am on a Saturday.
Likewise a lot of fitness pros will get sold on ‘this business model will = more $$$$. But we don’t talk about wether that biz model will lead to job satisfaction and happiness.
For example I actually like training people. I like helping someone solve their problems and teaching them to do stuff they couldn’t do before. But if I followed 99% if the business advice I’ve been given over the years my work days wouldn’t include much of that, but would be based around managing staff and or sales systems etc.
success for me means earning less but doing the stuff I enjoy when I go to work.
But in the industry we never talk about that and at the same time we have a massive drop out rate and loss of experience etc.
Maybe we need to have a frank discussion about the importance of job satisfaction.
You can run things this way but your work day will look like this… are you going to be happy doing that 40-60 hours a week?
No?
Maybe you need to do X instead.
Reply # 1 . . . OMG you are so right Greg!
There are way too many “business coaches” promising the world in regard to leads, sales and income. None of which can be guaranteed but all of which are the pain points for the majority of fitness business owners.
I actually don’t think the current crop of fitness business owners want to make shit load of $$$, I think they ant to make enough $$$ to survive. And I think they don’t know how to run a business – they know how to train clients (some better than others) but they cannot run a business and they want:
A) A short cut;
B) Instant gratification.
Both of which do not exist in the real world!
I totally agree with you that success should be a personal definition. My definition of business success would be very different to yours and others. I do like your definition: ‘happiness & satisfaction.’
I guess the question for me, is are these people wanting ‘success’ or just existence?
I’m not sure we recruit people who like exercise, I think our industry is attractive to people who like exercise. I agree that there are so many more pieces to the puzzle of working in our industry but for every 100 lovers of exerciser, there will be one or two Greg Jacobs that make a difference. And maybe we find them without opening our arms to everyone trying.
Reply #2 . . .
The answer to this challenge is having a true understanding “WHY” people want to get into the fitness industry in the first place – money? changing lives? reducing the health care costs across the globe?
When you know that answer – as you have found – then you have job satisfaction.
I also believe you have found your sweet spot in what you do. You are the technician! And you have enough clients that makes you happy.
If fitness business owners are not at capacity or have more lofty goals then they need staff, sales, marketing and more. We cannot fault people for wanting this . . . it’s just a different “WHY”
PS Love you second definition of success!
Justin Tamsett good points JT.
I think it’s something a lot of people don’t put enough thought into.
If you’re ever struggling to find a subject for JT in the Raw…
Morning VC . . . you on fir-ya this week?