#JTInTheRaw Show 20: Leadership, Marketing Over Christmas/Holidays & Boosting Productivity
WOW! What a week . . .
I guess in the future many of us – no matter the country we reside in – will be able to remember where we were when it was announced that Donald Trump became President elect. As so many described, it was a historical day for the US.
And I’m not going to make any comment on the result or the individuals but what I will say is in the democratic world that we live in, there is always a winner and a loser in an election. Whether we are happy or not with the outcome, we all had a chance to impact the result and we should be grateful for that opportunity.
And in our own little world, we can kiss or hug our parents, partner or children and then we can do something positive with them or for them.
We can be the leaders we want to be with our own families, at work or in our communities.
We choose to help someone, thank someone and take care of those around us. And no leader of the country can stop that choice.
The choice to lead is in all of us.
#JTShoutOut
Analee from Oh Magazine who has joined the Active Management Supplier Directory. Check out the Supplier Directory here.
The Team from ABC Financial who have confirmed they are going to be our newest partner on the Fitness Business Podcast. This is super exciting and very cool.
NSW Waratahs who have asked me to be their ground announcer one of their games in 2017. Could this be a new career path for me?
New coaching clients this week Chris and Haythem. If you would like to work with me, click here to see my coaching packages.
And a special shout out to Zoe my little girl who is having her band try-outs today. And she has never played a musical instrument and it is band try outs today, so perhaps my shout out should go to the volunteer band master who has to listen to 100 odd year 2 kids playing a variety of instruments!
#RefillYourCup Challenge
We are now entering week 2 of the #RefillYourCup challenge. I talked about why it is important to look after ourselves last week in show 19. If you missed show 19 click here.
I want you to give yourself 15 minutes every day for 77 days to answer the following questions to #RefillYourCup:
- What are you grateful for?
- Who do you appreciate?
- What opportunities did you see today?
- What are the top 3 things to do tomorrow?
- How are you travelling in your 84-day plan in regard to work; personal; family.
This exercise will boost your personal vitality, add positivity to your mood and help improve the brand that we call “YOU.”
I challenge you to do this daily as part of your routine. Are you up for it?
#AskJT
You can ask any questions you like and each week I’ll endeavour to answer them.
This week’s question comes from Peter in Brisbane who asked me, “December & January are bad months for me in business. I never do any promotions and have no sales. Is this normal?”
Peter a great question and this is 100% normal. It doesn’t matter what month of the year it is, if you are not doing any marketing then it will be a bad month. I don’t care if you’re selling gym memberships, personal training, cars, houses or widgets . . . when you don’t ask people to buy your product they won’t.
In December everyone is spending money. They are generally spending for other people but they are in the habit of taking out their wallets or purses and opening them. Your job is to give them a compelling reason to open it and spend it with you!
In January, you could say is slow as people are in holiday mode. But not everyone is going away, not everyone stops spending in January and so again you need a compelling reason for them to buy from you.
The reality of business is this Peter – if you plan for a bad month, you will have a bad month. Plan for sales and a strong month and you will have a strong month.
Next Week
I am in Sydney ALL week! Wahoo! So next week is a big week of writing, planning, catching up and ticking items of my project list for Alicia!
With so many things I need to do next week here is my plan and it may help you:
- Over the weekend I plan to go through every project I have to complete in the week.
- I will list them out from maximum income producing to least income producing.
- I will code them as either creative or operational.
- I will then allocate 45mins in my diary to each item based on their priority and having the creative items in the morning and the operational items in the afternoon.
- If after entering all my items I have any time left over, I’ll allocate review time of the major items and further work on them.
Why only 45 minutes? It is going to be like interval training. I will go hard for the 45 minutes and then recover for 15mins. Then go again. If I know I only have 45mins I’ll work lots harder to get more done.
Next Friday is FitnessBiz Brunch in Sydney. This is the last education event for 2016 that I’m doing so Sydney people get along & grab a ticket at activemgmt.com.au. I’m sharing the cheapest marketing strategy you will ever do! Plus taking you on a tour of over 40 health clubs around the world.
And of course I’ll continue with my #RefillYourCup Challenge.
Quote of the Week . . .
“We choose to help someone, thank someone and take care of those around us. No leader of the country can stop that choice. The choice to lead is in all of us.”
Check out all previous shows here: https://www.activemgmt.com.au/category/jt-in-the-raw/
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.