Many marketers fall into the trap of simply selling the product and not the experience. Here are 6 Principals and techniques you can use to create some really powerful marketing messages for both your internal and external customers.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.